Job Details

Brand Manager

Company name
Michael Foods, Inc.

Minnetonka, MN

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The Brand Manager will be responsible for cross-functional team leadership of a category-leading foodservice/food ingredient brand. This position will develop brand/product line strategy and growth objectives and annual marketing plans to meet them.

The role encompasses work across multiple elements of the marketing mix, including pricing, packaging, promotions, in-market activation, online activity, new product launches, existing product improvements and productivity.


Participate in the Commercial annual planning process

Develop, gain alignment and implement strategic direction for brand/product line responsible

Develop and lead execution of brand/product line plans (new products, research, channel promotions, sales materials, PR, social media, digital, etc.)

Lead and implement brand segmentation and positioning

Act as key point of contact with creative agency partners

Actively monitor and evaluate metrics associated with brand/product line performance (lbs shipped, market share, velocity, distribution, etc.)

Provide fiscal oversight of marketing budget

Attend customer/sales calls as needed

Develop and leverage a working knowledge of the industry, category and competitors

Travel up to 20%

Perform other duties of a similar nature or level


Bachelor’s degree required, MBA strongly preferred

3-5 years’ experience in consumer packaged goods, and/or foodservice marketing, including development of marketing strategy and creation, execution and analysis of brand plans.

Experience managing budgets and cross-functional team projects.

Strong strategic and critical thinking skills.

Clear and compelling communication and presentation skills.

Sound analytical skills with ability to develop & execute recommendations based on findings.

Ability to efficiently and effectively drive projects forward by leveraging cross-functional teams.

Ability to work across the organization across functions and levels.

Strong knowledge of MS Office, Excel and PowerPoint; Experience with Nielsen or IRI databases.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Michael Foods, Inc. is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, veteran status, medical condition, marital status, or a physical or mental disability.

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Company info

Michael Foods, Inc.
Website :

Company Profile
Michael Foods, Inc. is a leading food processor and distributor with business in egg products, refrigerated grocery and potato products, and with net sales exceeding $1.5 billion. At Michael Foods, our customers' wants and needs serve as a foundation for all we do. We have become a leader in the food industry by introducing innovative, value-added food technology and customer solutions.

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