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DTC Acquisition Marketing Lead Supplemental Benefits

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DTC Acquisition Marketing Lead - Supplemental Benefits','17008655','!*!Role Summary

This role will oversee all facets of the off-line direct to consumer (DTC) marketing business for Cigna Supplemental Benefits which includes 6 products in the over and under 65 space – Medicare Supplement and 5 Supplemental Products (Cancer, Heart, Whole Life, etc.).  

This individual will be responsible for developing and successfully building out an off-line multi-channel business through direct mail, outbound telemarketing, and other channels to prospective and existing Cigna customers.  Additionally this role is responsible for cross-selling products to existing customers through various channels including but not limited to outbound and inbound telemarketing, email, customer communications, and direct mail. 

This role is responsible for a significant portion of the planned DTC channel growth in 2018 and will be expected to deliver on sales, membership, and CPA commitments to the CSB organization.  This role will be responsible for the development and management of a multi-million dollar marketing budget. 

Successful candidates will have a strong analytical background and experience working in a dynamic, evolving environment with multiple cross-functional partners including with our call centers and analytical teams.


- Manage to the business P&L and deliver against membership, revenue and CPA metrics.

- Develop, lead and implement CSB’s direct to consumer off-line marketing strategy and plan.

- Manage all execution of off-line marketing activities, including direct mail, email, outbound telemarketing, and advertising. 

- Lead the design of marketing tests including messaging, creative, channel, design, and targeting.

- Work closely with Cigna's advertising agency, MRM McCann, for development of campaign creative.  

- Work closely with internal and external partners on modeling and predictive analytics for marketing campaigns.

- Work closely with our call center partners to ensure timely and successful campaign execution.

US Candidates Only: Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, veteran status. If you require a special accommodation, please visit our Careers website or contact us at

Ideal candidates will offer- Bachelors Degree strongly preferred; MBA or Masters Degree also preferred- 5-8 years of relevant, strategic experience - Industry experience a plus, but not required- History of consistently delivering business results - Experience in managing a large budget and P&L- Ability to work effectively in dynamic, rapidly changing, team-based environment.- Must balance high-priority, long-term projects with short-term, immediate deadlines.- Solid creative thinking and problem solving skills.- Ability to foster collaboration, value others perspectives and gain support and buy-in for organizational proposals.- Excellent oral and written communication skills, executive presence- Proven ability to lead in a heavily matrixed environment - Preference will be given to those with expertise in predictive analytics and modeling.','United States','','','','','','Marketing--Prod Dev/Management','Yes','Yes','Full-time','Day Job','Regular','Standard','Individual Contributor','','Sep 11, 2017','DTC Acquisition Marketing Lead - Supplemental Benefits']);


Company Profile
Cigna works with employers and organizations around the world helping employees stay healthy and on the job. We work closely with brokers and consultants to develop innovative programs, help individuals and families improve their health, well-being and sense of security—and lower their medical costs. And, Cigna provides access to a global network of local physicians and hospitals—as well as 24/7/365 live customer service.

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