Role: Marketing Consultant - Direct Response Marketing
Assignment: Direct Response Marketing
Location: Louisville, KY (Waterfront Plaza West)
Assignment Summary:Marketing Consultant will lead and implement direct response marketing campaigns focusing on creative strategy, development and production of direct mail to include:
Formulation of direct response direct mail creative strategies and briefs.
Managing outside vendors including advertising and talent agencies and print production facilities.
Developing and executing creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics.
Coordinating resources, scheduling, building and managing budgets.
Understanding execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results.
BA/BS degree - Marketing, Business, Communication
Three or more years of experience in a related corporate department or advertising agency
Knowledge of health insurance products
Strong marketing/project management experience
Strong presentation skills
Excellent written and verbal communication skills
Accountability \u2013 meets established expectations and takes responsibility for achieving results
Microsoft computer applications
Direct response/marketing experience
Planning skills to meet sales goals and objectives including strategic creative plan development relating to direct mail ideation through production.
Demonstrates ability to run large scale, highly visible campaigns with responsibility for multiple product lines.
Exceptional attention to detail in proofing and editing techniques for the development of materials and campaigns.
Experience in technical aspects of direct mail pre-post production techniques and processes.
Experience building and maintaining trustworthy and collaborative relationships with internal customers including the ability to negotiate, build consensus and motivate within teams.
Ability to define and clarify non-existent or newly developed processes and procedures and recommend areas and approaches for process improvement and cost savings.
Reporting Relationships:This role will report to a Program ManagerHumana Inc., headquartered in Louisville, Ky., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.
Website : http://www.humana.com
Humana's diverse lines of business work to serve all types of consumers. From families to seniors to military members to self-employed individuals, there is a plan to meet many unique needs. Find out how Humana's associates and corporate leaders are committed to customer service. Our team uses innovation to deliver results to our consumers.