Job Details

Director, Digital and Direct Marketing.

Company name
Fifth Third Bank

Location
Cincinnati, OH

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Profile

Fifth Third Bank is one of the top-performing banks in the country, with a heritage that spans more than 150 years. We've staked our claim on looking at things differently to making banking a Fifth Third Better. This applies to our relationships with customers and employees alike.

We employ about 18,000 people, and what we offer is:

# A chance for employees to build their future, with supportive career development and financial wellness programs.

# An environment where we win together. We celebrate achievement and work collaboratively. We're also a three-time Gallup Great Workplace honoree.

# An invitation to impact lives in a positive and lasting way. Everything we do is geared toward improving lives. That's fun and exciting.

It comes down to the fact that Fifth Third is a warm and caring place to with which to grow # as a customer or as a team member.

GENERAL FUNCTION: Define overall digital marketing and direct marketing strategy for Fifth Third Bank including CRM approach, new capabilities development to deliver segment driven messaging approaches and integrated messagingstrategyandexecutionusing1:1 approach.

Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures thatactions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

.Works with internal partners to develop marketing plans using direct marketing and digital delivery to drive efficient business outcomes. Focus on measurement discipline and customer effectiveness.

.Drives roadmap and delivery of enhanced digital capabilities as it relates to marketing and targeting offers in digital environment (internet, mobile, etc) including search approach and execution.

.Leads a best-practice discipline for email and direct marketing for existing customer and prospect activities across all lines of business.

.Leads all content development for 53.com, supporting brand messaging and business needs.

.Develops the key performance indicators (KPIs) and industry benchmarks to monitor progress Leads team to ensure that best practice direct mail, email, search and digital processes are applied to all work.

.Keeps track of industry trends, shares with peers and team and proactively thinks-through implications, etc.

.Works collaboratively with other marketing functions and outside vendors/agencies to support their research needs and design campaigns and KPIs to measure performance of those campaigns.

.Develops policies, sets annual budgets, drives digital and direct marketing campaigns and makes proactive adjustments based on targeted KPIs.

.Partners with internal resources (e.g. IT and Distribution Strategy) to build and maintain consumer-focused content on 53.com and monitor user experience.

SUPERVISORY RESPONSIBILITIES: Responsible for fostering a culture of employee engagement by leading impact planning sessions; providing employees timely, candid and constructive performance feedback; developing employees totheirfullestpotentialbyproviding challenging opportunities; developing the appropriate talent pool to ensure adequate bench strength and succession planning; recognizing and rewarding employee for accomplishments.

Fifth Third Bank is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.

Experience Required

MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:

.Proven deep experience in direct marketing and digital marketing delivery. Ideally experience would include financial services or other highly regulated.

.Bachelor's degree in marketing or related field. MBA preferred.

.10 years of relevant marketing experience including significant direct marketing and digital.

.Prior experience in management, marketing strategy, analysis, and budgeting.

.Strong influencing skills with experience either operating in matrix organization or other management situations requiring influencing across various stakeholders.

.Strong interpersonal skills with desire to build relationships and work in a win-win culture.

.Ability to communicate in written and oral forms in a clear and understandable fashion.

.Ability to work in a team environment, interacting well with others.

.Experience in financial services

Job Code: 51326844

Posted Date: September 06, 2017

Company: FIFTH THIRD CENTER-CINCINNATI

Contact:

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Company info

Fifth Third Bank
Website : https://www.53.com

Company Profile
Fifth Third Bank is The curious bank. We are one of the top-performing banks in the country with a more-than-150-year heritage of success that comes from living up to our promise of listening to our customers and inspiring them with smart financial solutions. We are about: Fifth Third Bank, Member FDIC. Fifth Third Bank is proud to be an affirmative action/equal opportunity employer. M/F/D/V Specialties Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors

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