Job Details

Director of Marketing & Business Development VI

Company name
Simon Property Group, Inc.

Location
, NY

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Profile

PRIMARY PURPOSE:

This position is responsible for communicating the Simon and Premium Outlets brand narrative at the local center level via sourcing and executing property level marketing and business development initiatives. Responsibilities include: revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will also be responsible for soliciting, selling, and managing the assets of the mall to consumers, advertisers, marketing companies, and the surrounding business communities.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

Developing and executing an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share

Identifying, creating, and selling revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of property

Developing and implementing retailer intensification strategies

Promoting platform program opportunities to, and fostering relationships with key retail partners

Implementing corporate direction regarding all national and/or regional Simon/PO brand marketing and SBV programs and initiatives at the field level

Forecasting and maximizing marketing dollars by analyzing ROI on a monthly basis

Forecasting SBV revenue and associated media expenses monthly in line with revenue goals

Managing data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory

Where applicable, overseeing and executing tourism programs to include: local/regional/national/international/SSD initiatives

Coordinating all shopping center visual merchandising, signage and advertising programs

Establishing and maintaining local media relations by fielding media calls and drafting responses

Driving growth of our social media channels including Facebook and Twitter, as well as data collection, SMS, and Email (subscribers) for the specific business units

Creating and implementing VIP Shopper Club acquisition plan tailored to the individual property market and core demographics

Overseeing management and budget of the Guest Services including the hiring and training of Guest Service Manager and Guest Services Associates, and monitoring job performance of all Guest Services staff

Partnering with the Guest Services Manager to drive growth of Simon Gift Card programs    

MINIMUM QUALIFICATIONS:

BA or BS degree with emphasis in sales, marketing, or business

4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting

Knowledge of retail management, marketing and advertising and working knowledge of the media industry

Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others

Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success

Flexibility to work varied schedules including weekends and evenings

Strong team building and coaching skills

Ability to handle multiple projects simultaneously

Some overnight travel required

Ability to think strategically

LEADERSHIP CHARACTERISTICS:

Strong organization and coordination skills

Strong team building and coaching skills

Ability to handle multiple projects simultaneously

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Company info

Simon Property Group, Inc.
Website : http://www.simon.com

Company Profile
There you stand, a constant curator of trend and sophistication. Quirky yet adorable, you're delightfully personable. Clad in the loveliest of labels, your besties and frenemies alike consider you an excellent brand stylist. “She's so together,” they say. So organized on the outside, but it's a little bit of a clutter on the inside, isn't it? Wait, shopping friend! It's okay! We're here to help. We're all about lowering your level of stress and dreaming your level of sophistication into a redefined, daring level of confidence. Your next trip to a mall should make them a little jealous. Go ahead– we're not judging. Generate the good kind of gossip that makes them want to swim into your personal style a little more.

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