What Brand Strategy & Mgmt contributes to Cardinal Health
Brand Strategy and Management is responsible for leading efforts focused on increasing the value of Cardinal Health brands. This includes defining and implementing brand strategy, providing brand-related consultation, managing various brand assets and resources, and educating employees and external partners to ensure maximum brand consistency.
Demonstrates solid understanding of brand strategy and principles of brand and marketing management.
Possesses strong interpersonal, communication and presentation skills. Is able to clearly communicate and defend ideas that may be unpopular.
Demonstrates experience working within an established brand identity system.
Counsels and collaborates with internal and external stakeholders to execute brand strategies and plans that meet both company and business objectives.
Prioritizes tasks and projects according to business needs and tight deadlines.
Collaborates effectively with Centers of Excellence to ensure that all brand-related efforts support the Cardinal Health company brand strategy.
Demonstrates solid understanding of Workfront project management tool and how to best leverage the tool for maximum output.
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects.
Works on or may lead complex projects of large scope.
Accountabilities in this role
This Brand Management and Operations leader will have operational and strategic responsibility to help re-invent Creative Services as a content creation studio and continue to formalize best in class branding capabilities that connects with our customers and enhances the perception of Cardinal Health. Supports Brand Director with brand integrations of acquired organizations, sets and implements naming and trademark strategies, drives forward facility branding projects and provides consultative support and brand education to internal teams and external partners.
Solution strategy, implementation, and sustainability
Implements and manages design of process improvement, configuration change requirements, new metrics and time tracking within the Workfront project management tool.
Ensure success of of time tracking through training and metrics for maximum operational output.
Lead training efforts for internal clients on how to properly engage Creatives Services and Digital teams through Workfront.
Review SLAs and update to align with new Time Tracking Policy and standardized reporting.
Naming and trademark strategy
Supports or provides guidance during naming sessions for business’ naming efforts.
Conducts company-wide trademark audits.
Manages trademark assessment and approval process, in partnership with Intellectual Property team.
Serves as liaison between Marketing and Intellectual Property teams with respect to trademark matters.
Project managing the development and deployment of the new Cardinal Health Brand Identity system guidelines; Facility refresh toolkits.
Provides environmental branding solutions for Cardinal Health facilities seeking improvements.
Brand identity development, consultation and review
Manages the development, deployment and maintenance of Cardinal Health Brand Style Guide, toolkits and associated brand guidelines.
Conducts annual review of visual identity to ensure continuous evolution.
Develops and maintains communication and design template.
Develops and manages company image library/digital assets, conducts photo shoot planning, provides on-site photo shoot coordination and art direction.
Degree in Marketing, Business Administration or related area; graduate degree preferred
People management experience preferred but not required
Minimum 7 years related business experience
Marketing experience in an entrepreneurial environment
Enterprise technology refresh experience strongly preferred
Self-directed, self-motivated, with a balanced and moderate professional disposition
Experience with digital marketing and / or eCommerce and creative services with an understanding of how these channels can be used to grow brands
Previous experience with both B2B to B2C market focus preferred
Experience working with consulting agencies to implement recommended deliverables
Experience establishing a brand vision / strategy and the resulting operation objectives to meet customer needs and maximize revenue and profitability
Ability to lead people through influence and build consensus; Possess motivational, listening and problem-solving skills
Proven experience within a matrix environment
Proven customer interaction experience with ability to listen, consult and present
Ability to produce creative ideas to improve customer service standards
Ability to anticipate and push change through the organization.
Excellent organizational and communication skills (written and verbal) with demonstrated ability to persuasively present to internal and external customers
Ability and willingness to “roll up the sleeves”, and personally contribute while leading across functional areas
What is expected of you and others at this level
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
Participates in development of policies and procedures to achieve specific goals
Recommends new practices, processes, metrics or models
Works on or may lead complex projects of large scope
Projects may have significant and long-term impact
Provides solutions which may set precedent
Independently determines method for completion of new projects
Receives guidance on overall project objectives
Acts as a mentor to less experienced colleague
Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Website : http://www.cardinalhealth.com
Headquartered in Dublin, Ohio, Cardinal Health, Inc. (NYSE: CAH) is a $103 billion health care services company that improves the cost-effectiveness of health care. As the business behind health care, Cardinal Health helps pharmacies, hospitals, ambulatory surgery centers, clinical laboratories and physician offices focus on patient care while reducing costs, enhancing efficiency and improving quality.