Express Scripts Holding Company
Marketing Manager - Government Programs
This position is responsible for the development and execution of business-to-business strategic marketing in the form of content development
market messaging, storytelling
and overall marketing communications support
for Express Scripts Medicare, Medicaid and Healthcare reform lines of business. This role will need to develop strong relationships with cross-functional partners responsible for support of the Government Programs growth and retention objectives, including partnerships with clinical solutions and news solutions teams.
Storyline creation consisting of narratives, sales tools, assets, emails and PowerPoint presentations; executes on line of business campaigns, communications and other mechanisms designed to stimulate interest in Express Scripts’ as the right PBM partner for regulated markets health plan business. Requires excellent storytelling and writing, strong PowerPoint and superior project management skills.
Differentiated Market Messaging
: Works cross-functionally to help develop and execute on meaningful and aligned market messages, tailored for regulated markets. Leverages business knowledge, research, and insights to optimize market messages and communications campaigns. Supports the development of key communications, including narratives, key messages, presentations, collateral, where differentiated market messages are critical to achieving sales, margin and differentiated messaging in the regulated marketplace.
Marketing Communications Support
: Manages to completion initiatives that impact or support retention and profit margin goals within expected timelines. Works closely with groups such as the Government Programs teams, as well as, Health Plan Division, New Sales, Clinical Solutions teams, Supply Chain, Division Marketing, Field Communications, Public Relations, and other groups to drive measurable results.
Responsible for developing marketing plans, campaigns and materials to meet business goals across relevant segments.
Serves as conduit between internal client, cross-functional partners, and Marketing Services groups.
Success will be measured by effectiveness of marketing initiatives in helping to meet retention, new sales and margin targets.
Bachelor’s degree with a minimum 7 years of experience in project management, communications, or marketing or Master’s degree with a minimum 5 years of experience in project management, communications, or marketing.
Ability to lead and influence cross-functional teams; strong team management skills.
Proven track record in developing successful B2B marketing programs, preferred.
Demonstrated experience in writing/editing collateral, creating integrated campaigns and project management.
Demonstrated success developing market insights into marketing executions, with proven results.
Knowledge of healthcare benefits, pharmacy benefit management industry or related fields highly preferred.
Demonstrated experience in integrated marketing communication campaigns a plus.
ABOUT THE DEPARTMENT
Marketing and Communications are responsible for developing and executing strategic initiatives to help protect and advance Express Scripts’ brand and reputation, win and retain customers, and influence the overall marketplace. Team members work cross functionally, delivering programs and communications in support of key initiatives.
Areas of responsibility include:
- Brand strategy and reputation management
- Corporate communications
- Public affairs and media relations
- B2B/B2C integrated marketing
- Events and experiential marketing
- Creative services and agency management
- Social media management
ABOUT EXPRESS SCRIPTS
Advance your career with the company that makes it easier for people to choose better health.
Express Scripts is a leading healthcare company serving tens of millions of consumers. We are looking for individuals who are passionate, creative and committed to creating systems and service solutions that promote better health outcomes. Join the company that Fortune magazine ranked as one of the Most Admired Companies in the pharmacy category. Then, use your intelligence, creativity, integrity and hard work to help us enhance our products and services. We offer a highly competitive base salary and a comprehensive benefits program, including medical, prescription drug, dental, vision, 401(k) with company match, life insurance, paid time off, tuition assistance and an employee stock purchase plan.
Express Scripts is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, national origin, age, veteran status, disability, or any other protected class. Applicants must be able to pass a drug test and background investigation. Express Scripts is a VEVRAA Federal Contractor.
Express Scripts Holding Company
Website : http://www.express-scripts.com
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