Marketing and Communications Manager','HOT04G34','6 Orchid Avenue','','Surfers Paradise','4217','!*!Our Marketing and Communications Manager plays an integral role by developing and leading the annual marketing and PR plan, current internal and external communication initiatives and relevant sales activities. The Marketing and Communications Manager will bring their hotel knowledge, digital marketing expertise and public relations experience to ensure commercial targets are met. This role involves managing individual projects relating to marketing, media relations and internal communications and maximising the resources available to meet agreed local, regional and global marketing and PR objectives.
What will I be doing?As Marketing & Communications Manager you will be responsible for the development and return of the marketing plan and activities used by the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs. In this role, you will also be responsible for the following:
Develop and manage the implementation of the annual marketing and PR budget and strategies for Hilton Surfers Paradise with specific focus on both tactical marketing activity to generate short term revenue, and strategic marketing activity to profitably position the hotels for the long term.
Deliver all agreed marketing and PR strategies and monitor on-going marketing and PR campaigns performance and reporting as directed by the Director of Business Development
Design and placement of advertising that is compliant with the Brand Identity and ensure all tactical promotions are in line with hotel positioning and with any global, area or regional promotions
Work actively to develop a profile in the hospitality and broader Marketing community in the Gold Coast to been seen as a key marketing identity.
Support all internal communication activities including, but not limited to, regional and area updates, press releases, newsletters, social media blogs and award submissions
Promote and support all marketing and PR activities including special events, sponsorship opportunities, merchandising campaigns, exhibitions and property inspections and famils.
Effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs and reviewing content on third party websites.
Develop, maintain and grow the hotels’ databases to promote all hotel disciplines including targeted HHonors campaigns
Work with regional e-commerce to ensure effective natural search and sponsored search marketing and execute and report on competitive analysis on hotel, food and beverage and e-commerce marketing activities.
Development & implementation of F&B marketing activities calendar for hotel.','!*!What are we looking for?
As Marketing and Communications Manager serving Hilton brands you are always working on behalf of our Guests and working with other Team Members. To be successful in this role, you will have a track record of performance and meet the following criteria:
Previous Marketing and/or Communications experience in a similar role and environment
Bachelor Degree in related field (Marketing, Communication and/or Public Relations)
Excellent written and verbal communication skills and superior interpersonal skills
Strong analytical skills to understand key business indicators and trends and develop approaches to meet these challenges
Ability to work under pressure and to tight deadlines & demonstrated project management experience
Proven experience of working to and understanding key marketing and PR disciplines, plans and strategies
Proficiency in Microsoft Office applications, digital marketing acumen & working knowledge of design and editing tools
Demonstrates commercial awareness, able to adapt to changing priorities with key judgement and decision making skills
Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individuals
Honesty, integrity, passion for hard work and achieving results and successful outcomes & a genuine interest in Hospitality and Hotels
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! ','Full-time','Hilton Hotels & Resorts','Hilton Hotels & Resorts','Day Job','Manager','','','','','Sales','Marketing and Communications Manager
Website : http://www.hiltonworldwide.com