Job Details

Product Manager

Company name
IDEX Corporation

Oklahoma City, OK

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**Title:** Product Manager

**Business Unit:** Corken


3805 NW 36th ST.

Oklahoma City, Oklahoma, 73112

United States

**Function:** Marketing


# Summary/Objective

The **Product Manager** is responsible for obtaining a deep understanding of the applications, technology, competitors, customers and trends for the Liquid Petroleum Gas (LPG) and Industrial gas markets. They will use this deep market knowledge to define the vision of the product and solutions roadmap, by solving the needs of the end users. The role reports directly into the Business Line Director and will leverage the experience, contacts, and knowledge of the commercial operations team. The Project Manager is responsible for providing market leadership focused on product, pricing, placement and promotion for applications related to LPG Dispensing, Rail Transloading and Bulk Plant Storage. Through cross-functional engagement, the position will guide strategic planning and new product development. This position is required to survey, analyze, maintain and communicate reports of key market trends.

# Essential Functions

Market Research/Development

Drive market research efforts to understand changing dynamics, including competitive landscape and market share

Develop comprehensive understanding of market and technology trends and maintain thorough competitive analysis for the global market through end user visits, focus groups and market research

Apply learnings to New Product Development (NPD) effort and channel strategies

Research and identify customer base within a market along with channels to market

Strategic Planning

Work with the Leadership, Engineering, Finance, and Commercial Teams to develop strategic plans and long-term product, service, and technology road maps

Work with Sales Leadership to develop and implement pricing strategies that support revenue growth and profit goals

Support development of annual operating plans and long range plans that support growth and margin goals

Promotion / Advertising

Coordinate the design and development of marketing programs to reach (i.e., trade publications, white papers, press releases, web, social media) a broad customer base within the assigned market(s).

New Product and Service Development/Launch

Drive new product and services development efforts through direct contribution and facilitate communication between project functions

Routinely conduct and manage Voice of Customer (VOC) activities and data analysis that relate to assigned market

Translate VOC insights into clear market and product requirements which will be used by the engineering team to build the solution

Prepare draft commercial plans for new product launches

Lead the preparation of promotional programs to launch new products (i.e., literature, advertisements, direct mailers, training, demo equipment)

Create the whole spectrum of sales tools and collateral (customer value proposition, datasheets, white papers, customer case studies, demos) to communicate the value proposition within assigned market

Routinely hold product road map sessions with customers and collect VOC

Trade Shows and Training

Maintain products for trade shows, training classes with sales, and demonstrations

Coordinate trade show planning and strategy

Attend trade shows

Ensure up-to-date products, training aids, and printed materials are available


Formulate, execute, and maintain product line strategies, product plans, and product roadmaps based on market insight

Estimates market size and growth, as well as additional focus markets, through appropriate data

Provides top management with market value estimates, conditions and economic market forecasts

Determines product requirements and works with Sales and Engineering toward implementation.

Prioritizes new product opportunities and recommends development plans

Reviews markets on a regular basis and provides written analyses of market share and competitive strategies worldwide

Develop market insight through VOC research, in-depth competitive analysis, and market segmentation

Acquires, develops/maintains and presents training materials illustrating the function and performance of the technologies

Trains sales and account managers, customers and third party channels

Manage product line revenue, margin, pricing, and investment

Maintains awareness of competitor activity.

Offers strategies and countermeasures to protect and grow the business based on competitor's advantages and disadvantages

Participate in setting overall business strategic direction

Define, launch, and track all new offerings (conduct post-launch audits)

Performs other duties as required

Responsible for aiding in own self-development by being available and receptive to all training made available by the company

Plans daily activities within the guidelines of company policy, job description, and supervisor’s instruction in such a way as to maximize personal output

Responsible for keeping own immediate work area in a neat and orderly condition to ensure safety to self and co-workers


# Required Education and Experience

Bachelors Degree in Engineering or other Technical Field

Five years marketing and/or product management experience required. Preferred Education and Experience

Master’s in Business Administration

7 plus years of experience

# Additional Eligibility Qualifications

Demonstrate good organizational skills and good follow-up techniques

Must be able to multitask

Advanced computer skills

Demonstrate responsibility, respect, dependability, patience, and productivity in order to create a positive work environment

Ability to take analysis to diagnosis to implementation

Problem solver with excellent technical ability

Demonstrated use of Strategic Marketing tools

Ability to deliver initiatives from conception through completion

# Supervisory Responsibility


# Work Environment

Exposure to manufacturing environment. Noise level may vary from moderate office environment to noisy/loud in the plant area. Proper use of safety equipment such as steel-toed shoes, goggles, safety glasses, gloves, apron and face shield must be observed.

# Travel

10% Travel

IDEX is an equal opportunity employer Minorities/Females/Protected Veterans/Disabled

# REQ ID: _1520_

Company info

IDEX Corporation
Website :

Company Profile
IDEX Fluid & Metering Technologies systems are used in a wide variety of severe duty and/or highly precise fluid-handling applications around the world. Customized solutions range from diesel engine lubrication to food and beverage processing to the movement, measurement and dispense of fossil fuels, ethanol and other high value liquids and gases. With some of the most recognized brand names in positive displacement pumps, flow meters, compressors and injectors, IDEX is a supplier of choice within the rapidly growing infrastructure markets including alternative energy, oil & gas, water and wastewater.

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