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Job Details

Senior Writer and Social Strategist

Company name
Nelnet, Inc.

Lincoln, NE

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September 13, 2017


Lincoln, Nebraska




Full Time - Experienced

Required Education:

4 Year Degree

Looking for a creative writer role in a dynamic, national, publicly traded company? Nelnet's in-house agency is looking for a Senior Writer and Social Strategist. The agency is a 30 person shop that supports the marketing and advertising for all of Nelnet's 25 business verticals. We produce award-winning and effective creative that helps move Nelnet businesses forward.

Responsible for the written and conceptual element of the finished creative product for all media. Has leadership and supervisory responsibility over creative writers and associate creative writers, including reviewing copy, ensuring accuracy, and providing learning opportunities. Creates and executes strategy and content for multiple social media accounts, including reporting, ad campaigns, and estimates.

Produces bold, strategic, persuasive, branded creative in all media

Manages/supervises other writers

Develops and executes on creative concepts for all of Nelnet's lines of business

Develops concepts for advertising, collateral, sales promotion, brochures and other communications needed by Nelnet clients

Works with interactive team to develop web and email content and strategies to meet brand objectives

Keeps up on latest writing and social media trends and best practices and shares that information with others

Develops and executes social media strategy.

Ensures all written messages are bold, strategic, persuasive, on-brand, and on-strategy in all media

Provides message development, brand voice, and copywriting for all Nelnet lines of business.

Provides newsletter and feature article research, development, writing, and editing

Checks concepts and copy against the creative brief to ensure it meets strategic goals and objectives

Works in tandem with designers and other writers where applicable

Reviews own projects for written accuracy before final production

Reviews concepts and work of creative writers and associate creative writers where appropriate

Adheres to schedules and deadlines

Works with accounts team to ensure accurate and efficient processes for traffic and job management

Develops estimates for client social media initiatives


Bachelor's degree or equivalent


4-6 years professional copywriting experience - including concepting, writing, editing, and proofreading

. Must have leadership and supervisory experience.

Client presentation experience required.



mastery of language and grammar

Ability to write for diverse audiences

Technical and promotional writing skills

Excellent proofreading skills

Proven time management skills

Ability to successfully manage multiple projects

Strong attention to detail

Problem-solving skills

Strategic vision

Excellent interpersonal, oral, and written communication skills

Highly creative team player

Ability to work independently without direct supervision

Organized and efficient, and able to

prioritize workload

EEO Statement:

Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Nelnet Talent Acquisition & Recruiting.

Nelnet is a Drug Free and Tobacco Free Workplace.

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About Nelnet

Our Mission: Why We Exist Making educational dreams possible by helping students, families, educational institutions, and organizations that serve them prepare for, deliver, and finance education and helping to manage the administrative burden of doing so.

Company info

Nelnet, Inc.
Website :

Company Profile
By helping people accomplish their educational goals instead of focusing on ourselves, we collectively have a huge impact on the quality of their lives, making the world a place where fulfilling dreams is possible. As we help families set up payment plans to better afford an education, support families' efforts to successfully plan for college, explain options to make it easier to pay back student loans, and simply answer questions, every interaction we have with customers impacts their educational experience, and I am proud to be a part of it.

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