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Job Details

Sr Analyst eCommerce Expansion

Company name
Mattel, Inc.


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Sr Analyst eCommerce Expansion


United States


At Mattel, our vision is

Inspiring the Wonder of Childhood

. We strive to achieve this vision primarily through our creative and enthusiastic employees who DARE

to be innovative, and THRIVE

in a friendly and fast-paced environment. Mattel is committed to developing employees and supporting their career goals, helping them GROW

with a host of meaningful experiences and learning opportunities. And by promoting a culture of BALANCE

that emphasizes working passionately and taking time to play often, we are proud of how our employees LEAD

by example in all that they do!

Job Description


Mattel is seeking a Senior Analyst, eCommerce Expansion

to join our eCommerce team, based here at our worldwide headquarters in El Segundo, CA. This position will partner with the Senior Manager E-Commerce Expansion to progress the eCommerce vision, strategy, and execution plans on behalf of the Mattel and Fisher-Price Brands portfolio. The role will support Mattel’s Direct-to-Consumer eCommerce business objectives by activating new points of distribution, leading the technical implementation of eCommerce Expansion capabilities, and ensuring strong integration with newly activated channels. The overall goal is to drive incremental eCommerce sales by unlocking new eCommerce points of distribution through the activation and maintenance of eCommerce Expansion capabilities.

Key responsibilities:

Champion activation of eCommerce DTC Expansion Initiatives and Capabilities which will drive business revenue, growth and stimulate shopper engagement.

Oversee the implementation and maintenance of CommerceHub hosted integration, drop ship fulfillment and product catalog management capability from a DTC business perspective.

Execute first-party and third-party marketplace strategies with focus on driving website conversion, average order size, and profitable sales.

Support promotional planning and strategic sales planning across new DTC expansion channels.

Lead as a business partner and play a key marketing services role in support of delivering unmatched commercial excellence across newly activated eCommerce channels.

Deliver best-in-class product listings and brand presence across new eCommerce marketplace platforms by leveraging our digital assets.

Coordinate assets and content to facilitate new item setup and launch new products across new DTC expansion channels.

Support eCommerce merchandising creative execution and delivery across DTC expansion channels.

Execute regular data analytics across new eCommerce marketplaces: Sales, marketing, inventory, and merchandising analytics.

Analyze KPI’s and metrics to identify trends and recommend activity to generate sales growth and maximize conversion rates.

Recap weekly sites’ performance and consumer feedback for the benefit of senior management and other functional areas within the company.

Experience, Education & Skills

Basic Qualifications:

Bachelor’s degree in business, marketing or related field required; MBA preferred

Minimum 3 years’ experience in the digital retail/eCommerce arena preferably with a toy, retail or consumer products company

Success with implementing and/or maintaining Digital/eCommerce capabilities.

Experience leading eCommerce promotions

Experience working with, communicating, and aligning in a complex environment across multiple constituencies

Experience with COPPA (Children’s Online Privacy Protection) a plus

Demonstrated strategic business planning and management skills

Advanced analytical and conceptual skills

About Us


Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us at, or

Mattel is an Affirmative Action/Equal Opportunity Employer


Posting Title:

Sr Analyst eCommerce Expansion

Requisition Number:



Mattel-El Segundo

Zip Code:


Job Category:


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Company info

Mattel, Inc.
Website :

Company Profile
"Leadership" at Mattel is the ability to develop and communicate a compelling picture of the future that inspires and motivates others to take action. Leaders at Mattel align themselves with Mattel's core values, exhibit leadership competencies and drive for success in our business strategies. In this way, we will work to achieve our vision, "Creating the Future of Play." Every day as Mattel's 28,000 employees worldwide strive to realize that vision, our leadership team is guiding the way.

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