Job Details

Web Analytics Manager

Company name
AutoZone, Inc.

Memphis, TN

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Web Analytics ManagerThe Web Analytics Manager will support the Director of Analytics and will be responsible for overseeing as well as hands on ecommerce analytics and reporting, monitoring the performance of the customer experience on the website, and identifying and leading change recommendations to enhance the online customer experience. This position will also develop planning and forecasting scenarios for e-Commerce sales.The successful candidate will be able to work independently, demonstrate experience leading a web analytics team in a high energy, retail e-commerce environment to develop key insights and meet time sensitive deadlines.The Manager of Web Analytics responsibilities include: Perform as the subject matter expert overseeing web analytics over all AZO ecommerce properties; B2B/B2C across desktop, mobile and app Lead the measurement and reporting of all ecommerce KPIs as well as conducting and presenting ad-hoc analyses at the executive level. Directly responsible for strategic and day-to-day support analytics needs around promotions and customer experience, leveraging a team of three direct reports. Oversee all tag management activities, ensuring accuracy, developing a robust tag management process and liaising with IT, UX and Merchandising to identify the impacts of the changes to the platforms/pages on tagging Lead efforts in developing enhanced analytical capabilities by exploring and onboarding partners and/or technologies that could be useful for analytics and customer level data-driven insights data management and visualization Lead and communicate the analysis and performance of different marketing channels like email, affiliate PPC, Display (banner ads), social media, mobile sites etc., aggregate findings, structure into reports, and present findings to cross-functional team members Effectively analyze and communicate the analysis of competitive and industry activities to define best practice benchmarking and identify gaps Lead forecasting and planning Sales for both the Commercial and Retail websites using statistical methodology and anecdotal insights

Job Requirements

Web Analytics ManagerExperience:4-6 years of experience including: Bachelors degree in business, marketing, computer science, statistics or similar Masters degree preferred Proven experience leading a web analytics in a fast paced retail environment. Experience working with Adobe Marketing Cloud tools (like Site Catalyst, Ad-hoc, Campaign, Audience Manager), Adobe Target or Monetate and Tealium or DTM Experience analyzing data using Business Objects, Teradata, Tableau, Alteryx and SAS preferred Strong data analysis and problem-solving skills with sound knowledge of statistical and forecasting methods Strong understanding of e-commerce dashboards, web analytics, and statistics Proficient in Advanced Excel Functionalities and SQL

Company info

AutoZone, Inc.
Website :

Company Profile
For more than 30 years, AutoZone has been committed to providing the best parts, prices and customer service in the automotive aftermarket industry. We have a rich culture and history of going the Extra Mile for our customers and our community. Today, AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the U.S. Use the links below to find out how we began, where we're headed and how you can play a role

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