Prudential Financial, Inc
The Asset Librarian will establish the file structure and tagging methodology for the DAM system, with an emphasis on ease of use for the end user. This role will work across digital, writing, design, production and other Marketing Partners to intake, catalog, and manage all assets. The Asset Librarian will also be responsible for distributing assets across teams, so there is wide knowledge of what exists in the repository. This person is a key resource for all marketing with their encyclopedic knowledge of all our assets. The Asset Librarian also develops and advocates for best practices and standards for adopting and scaling DAM technology. A flexible and agile approach is essential in this fast-paced environment, as is a drive to work across the organization to deliver for our clients.
Gatekeeper of the DAM ensuring high quality of assets and content, recommends processes and workflows, and maintains DAM Governance standards.
Work with users to determine metadata/taxonomy and security/role requirements.
Assist the Platform team with maintaining the DAM, training and troubleshooting problems.
Lead the data and asset migration process, cleaning and mapping assets prior to ingestion and quality control checks after migration.
Train internal and external users on the use of the DAM.
Work with technology and vendor partners to configure custom workflows and integrations with other marketing systems.
Perform DAM system reporting and develop KPIs and dashboards to monitor program effectiveness','!*!
Bachelor’s Degree from accredited college or University
Excellent verbal, written, and interpersonal communication skills
Good project management skills
6 years of experience in one or a combination of the following: marketing, creative production, digital marketing, or digital platforms
4 years of experience with an enterprise Digital Asset Management (DAM) System
Demonstrated experience implementing complex requirements in DAM or CMS systems using formal methodologies
Knowledge of Adobe Creative Cloud and Microsoft Office suites, experience with video production/editing applications
Knowledge of file formats (digital, print, video) and distribution requirements of different channels (web, social, direct mail, email)
Experience with digital asset management products
Outstanding problem solving and analytical skills with ability to turn findings into strategic recommendations
Ability to work and influence successfully within a matrixed environment and build effective business partnerships with all levels of team members
Ability to manage highly complex projects with multiple concurrent workstreams and stakeholders
Strong technical writer; delivers accurate technical documentation
Familiar with rights management
Has a continuous improvement mindset','!*!Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services. We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand. Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at firstname.lastname@example.org for more information about doing business with Prudential.','Marketing/Advertising/Public Relations/Corp. Communications','United States-New Jersey-Iselin','United States-Connecticut-Hartford','Full-time','','Asset Librarian
For more than 135 years, Prudential Financial, Inc., has helped individual and institutional customers grow and protect their wealth. Today, we are one of the world's largest financial services institutions with operations in the United States, Asia, Europe, and Latin America. We also have one of the most recognized and trusted brand symbols: The Rock ®, an icon of strength, stability, expertise, and innovation. We strive to create long-term value for our stakeholders through strong business fundamentals, consistent with our mission guided by our vision and directed by our company's core values. We are committed to keeping our promises and to doing business the right way.