Job Details


Company name
Telephone and Data Systems, Inc.

Madison, WI

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Creative talent needed to grow with TDS!

TDS is seeking a talented, strategic leader to manage and drive the marketing communications for our business needs, located in our Madison, WI office.

The Creative Services Manager is responsible for the strategic direction and management of all customer sales and marketing communications for TDS’s consumer segment and business segments for both wireline and cable operations, as well as required communications. As the lead in this function, this position manages a team of designers, copywriters, creative support staff, and external vendors responsible for:

Developing of copy and creative, message and design strategy to achieve company goals.

Managing the TDS brand(s) and graphic/advertising standards, and participating and contributing to brand strategy, management and execution initiatives.

Developing and implementation of product support materials including collateral and customer service communications.

Serving as a consultant for new customer acquisition and retention initiatives with the marketing and sales team.

Ensuring efficient scheduling and prioritization of marketing production to meet customer deadlines.

Developing process improvements and efficiencies in the workflow/production process.

TDS Telecommunications Corp., headquartered in Madison, Wis., operates OneNeck IT Solutions LLC, TDS Baja Broadband LLC, and BendBroadband. Combined, the company employs more than 3,400 people.

Telephone and Data Systems, Inc., a Fortune 1000 company, provides wireless; broadband, video and voice; and hosted and managed services to approximately 6.1 million customers nationwide through its businesses U.S. Cellular, TDS Telecommunications, OneNeck® IT Solutions, and BendBroadband. Founded in 1969 and headquartered in Chicago, Telephone and Data Systems employs 10,400 people. Visit

TDS was voted one of 2017 Best Places to Work by Madison Magazine!!

Develop and direct TDS’s creative direction for external and internal communications aimed at the consumer and commercial segments, including:

• Ongoing project management of all campaigns and projects.

• Branding and graphic/advertising standards for TDS.

• Creative development (concepting, copywriting, design, etc.) for radio, outdoor, print, direct response, outdoor and digital media for the commercial and consumer marketing teams.

Provide direction and supervise Creative Services staff including copywriters, graphic/motion graphics designers, videographers, creative traffickers, and external advertising agencies.

Serve as consultant for Product Management, Customer Care Operations, Consumer and Commercial Marketing in the development of customer acquisition and retention initiatives.

Provide marketing and creative direction to the Internet Marketing Team.

Serve as a subject matter expert for marketing activities to Call Center Operations Team.

Other duties as necessary to achieve company goals.

Required Qualifications:

Bachelor’s degree in business related field OR 4 years professional work experience

7 years experience in sales and marketing, sales management, brand management, and/or consumer or small business service environment.

Other Qualifications:

3 years or related experience with electronic or print development and management

3 years of outside agency management or involvement with advertising

Familiar with inbound and outbound telephone sales or in store sales

Ability to plan and execute sales and marketing programs that will produce revenue and results

Ability to analyze sales programs for success, profitability and customer loyalty and satisfaction of product or service purchased

Excellent teamwork skills and ability to work with employees at all levels

Previous management and supervisory experience

Excellent oral and written communication skills including presentation skills

Excellent organizational skills, follow-through, and attention to detail

Knowledge of up-to-date telecommunications policies, standard practices, laws, regulations and proposed changes and the ability to apply them consistently

Strong computer skills (knowledge of Microsoft Office preferred).


As a part of your total compensation, TDS provides a comprehensive, competitive benefit package. The benefit plans address both the immediate and long term needs that you and your family may have. For an overview of what we have to offer for full-time employees including vacation, health benefits and retirement options please click here.

Requisition ID: 2017-11826

External Company Name: Telephone and Data Systems Inc.

External Company URL:

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Company info

Telephone and Data Systems, Inc.
Website :

Company Profile
Telephone and Data Systems (TDS) provides wireless products and services; cable and wireline broadband, TV and voice services; and hosted and managed services to approximately 5.9 million customers nationwide. At TDS, our mission is to provide outstanding communications services to our customers and meet the needs of our shareholders, our people and our communities. The TDS companies share a strong commitment to customer satisfaction. We satisfy our customers by offering the highest-quality services and products and excellent customer support. TDS is a Fortune 500® company, traded on the New York Stock Exchange under the symbol TDS.

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