Creative Campaign Effectiveness Research Analyst
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role you'll cover the analytics that share a combined mission around driving excellence in digital video strategy and execution with our top advertising partners. The team’s programs and experiments are focussed on developing hypotheses, custom creative and/or media recommendations, and testing these via rapid and innovative tests. Given clients invest a significant amount of time during these engagements, they have high expectations about what we deliver.
As a thought leader in shaping creative and campaign effectiveness research, you will take the lead on developing research to test creative and campaign experiments reporting into the heads of both teams.
Your work will involve designing multiple sets of research to test the impact of various creative and media factors (i.e. creative comparisons, multi-asset and multi-cell, creative sequencing). It will require you to leverage Google’s data, research and measurement solutions and 3rd party data and analysis techniques to develop innovative methodologies to uncover new outcomes.
You’ll also be comfortable extracting data as this role will require you to regularly pull and analyze data (i.e. correlate/triangulate data sets) to identify learnings and insights. You will need to be comfortable with learning about new data sets, and shaping the data to be accessible for the team (e.g. dashboards). and present internally/externally.
This role will require you to have an entrepreneurial spirit, and the ability to build structured processes and methodologies from the ground up. It will require you to comfortably navigate other global/regional teams who are working on creative/media effectiveness to unlock new opportunities and share learnings.
Given your work will influence both strategic and executional decisions, you will also be required to develop an in-depth understanding of BrandLab Acceleration Program (BLAP) and Unskippable Experiments experiences. This will give you the opportunity to collaborate with the team in the prep, planning and execution of each of the team’s service offer.
Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our suite of products. As part of the Global Solutions team, you'll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas – Performance, Brand, or Publisher & Platform – you'll use your expertise to help front-line Sales partners to work their magic quickly and effectively. Above all, you are passionate about all things digital, and want to help shape the ever-changing world of online advertising.
Design new measurement methodologies/solutions to test creative experiments by leveraging Google and/or 3rd party solutions
Analyze results from creative effectiveness research, combined with additional Google data where relevant, to provide learnings to inform clients creative and media strategies and executions
Extract data to develop creative effectiveness meta-learnings across critical industry verticals (Automotive, Food/Beverage, Home/Personal Care, Pharma and Technology)
Partner closely with multiple teams to ensure all client/team research deliverables are completed on time
Lead efforts to hack/combine Google's measurement tools to develop sharper creative effectiveness methodologies that provide deeper learnings
BA/BS degree in an analytical subject area or equivalent practical experience.
Experience with other creative measurement tools (e.g. MMM, Nielsen NetEffect, Nielsen Catalina, Ipsos Connect etc.)
Experience with SQL to extract raw data from tables with experience building dashboards and automating analyses.
6 years of relevant analytical, insights and media measurement work experience. Deep experience in testing creative and/or media strategies for clients or your own brand.
Experience presenting to senior-level clients and know how to capture their attention and expand their thinking. Ability to speak marketer’s language and present data in a compelling way, and make complex data sets / concepts simple to understand.
Strong understanding of the factors that are driving the rapid evolution of the digital landscape (Mobile, Programmatic, Measurement etc) for brand marketers.
Proven analytic capabilities around business and brand campaign challenges and opportunities, with the ability to make strategic recommendations to strengthen their digital video strategies.
Have a proven track record in high productivity environments and an ability to work efficiently and manage multiple projects and stakeholders at the same time.
At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Website : https://www.google.com/about/company/
Google Inc., a technology company, builds products and provides services to organize the information. The company offers Google Search, which provides information online; Knowledge Graph that allows to search for things, people, or places, as well as builds systems that recognize speech and understand natural language; Google Now, which provides information to users when they need it; and Product Listing Ads that offer product image, price, and merchant information. It also provides AdWords, an auction-based advertising program; AdSense, which enables Websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that offers video, interactive, and other ad formats. In addition, the company offers Android, an open source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ to share things online with people; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, it provides Google Apps, which include Gmail, Calendar, and Google Sites that are built for people to work anywhere, anytime, on any device without loss of security or control; Google Maps Application Programming Interface; and Google Earth Enterprise, a software solution for imagery and data visualization. Additionally, the company offers Google App Engine, a platform as a service offering; Google Cloud Storage; Google BigQuery for real time analytics; Google Cloud SQL for structured query language; and Google Compute Engine, an infrastructure as a service platform. It also offers mobile wireless devices, and related products and services. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.