Nuance Communications Inc.
Digital Marketing Manager
At Nuance, we empower people with the ability to seamlessly interact with their connected devices and the digital world around them. We are creating a world where technology thinks and acts the way people do by designing the most human, natural, and intuitive ways of interacting with technology.
Our nimble technology uses analytics and advanced algorithms to transform the inanimate into animate and reduce complicated processes into simple ones.
Join our Imaging team…greater document flexibility for more personal productivity. We are passionate about designing and building secure technology that empowers companies to gain control of their document management processes and ensure their proprietary and customer information is protected.
The digital marketing director oversees the planning, development and execution of inbound and outbound digital marketing efforts via Web properties, search engine optimization (SEO), search engine marketing (SEM), online affiliates, mobile and emerging online channels for the Nuance Document Imaging Division. He/she will power the Demand Center team’s innovation engine by following, evaluating, and presenting cutting edge approaches to digital marketing employed by best in class B2B companies or competitors and help the Demand Center reach the target Demand Generation Waterflow metrics by defining lead quantity and verifying quality of program leads.
Manage divisional Web properties to support the division business objectives (e.g. revenue, qualified leads, brand presence, awareness)
Manage SEO/SEM/Social media efforts
Use digital metrics (e.g. site traffic, visitor paths, heath maps, conversion rates) to optimize online marketing spend
Test the performance of landing pages, special promotions, content and product placement
Be the driver on the accountability and results of our third party suppliers through setting targets, regular touchpoints and quarterly business reviews.
Coordinate with corporate marketing, field marketing and communications to align online activity with broader campaign initiatives
Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
Set inbound lead goals and measure results
Oversee media spend and search against performance metrics to optimize results
Develop buyer-centric Web site navigation
Increase speed and go-to-market by updating changes directly in our CMS system.
Number of Years of Work Experience: 5-7 Years
Five to seven years of online marketing experience with a strong focus on analytics
Three or more years of b-to-b social media experience
Five to seven years of SEO/SEM experience
Experience in creating and optimizing Web sites for branding and demand creation objectives
Experience managing agency relationships strongly desirable
Development of integrated marketing programs that combined inbound and outbound tactics
Previous experience with A/B and multivariate testing
Familiarity and experience with reporting tools and methodologies
Preferred Skills: Digital Marketing Agency experience a plus
Education: Bachelor's degree required, Master's degree preferred
Nuance offers a compelling and rewarding work environment. We offer market competitive salaries, bonus, equity, benefits, meaningful growth and development opportunities and a casual yet technically challenging work environment. Join our dynamic, entrepreneurial team and become part of our continuing success.
Nuance Communication Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics. The EEO is the Law poster and its supplement is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call 781-565-5000 – Human Resources Department and let us know the nature of your request and your contact information.
External Company URL: www.nuance.com
Nuance Communications Inc.
Website : http://www.nuance.com/
At Nuance, we believe in the power of intelligent systems, and quite specifically what the power can do for you. Our innovations in voice, natural language understanding, reasoning and systems integration come together to create more human technology.What we make frees people from having to constantly learn the lingo of technology, and instead just let them communicate in the language of people. No more memorizing commands, sifting through endless menus of mediocre applications, or investing more time, money and energy into trying to make the systems actually do what you need instead of what they want. Technology should work in service of people, and adapt to the way people communicate instead of forcing people to adapt to the machines. We are pioneers in making technology fluent in all things human: from understanding spoken words and extracting their meaning to adaptively and seamlessly interpreting the swipe of a fingertip. Every interaction can finally be understood to deliver exactly what a person needs. And we continuously evolve the ability to perceive the nuance of words, actions and meaning — to fit seamlessly into your life, your business and your world.