Director, Global Upstream Marketing','171153','!*!Hologic, Inc. is a leading developer, manufacturer and supplier of premium diagnostic products, medical imaging systems and surgical products. The Company's core business units focus on diagnostics, breast health, GYN surgical, and skeletal health. With a unified suite of technologies and a robust research and development program, Hologic is dedicated to The Science of Sure.
There has never been a more exciting time to join us. Bright people, working together to pioneer advances in human health care, have created Hologic's success. Our company believes that people are our greatest asset and only by recruiting, hiring, developing and retaining the most talented employees can we continue to be successful. Our work atmosphere is stimulating, innovative and customer focused. We provide employees with state-of-the art tools and technology, a collaborative and passionate work environment and the ability to make a dramatic difference in the world of healthcare.
We are rapidly growing and yet we have never been more focused – on our people, on our growth, on our future. ','!*!The Director of Global Upstream Marketing is responsible for maximizing revenue, market share, and profitability through development of insight-driven product pipelines. S/he is responsible for institutionalizing the innovations process, generating new business and product concepts to drive through development to successful market launch. This position will provide leadership during the product development process as it relates to market needs, portfolio prioritization, opportunity sizing, pricing models, competitive considerations, and clear customer requirements. The Director of Global Upstream Marketing will be a key member of the Marketing Leadership team and has a critical role in development of long-term growth strategy and product roadmaps.
The Director of Global Upstream Marketing will have a wide variety of responsibilities and duties related to the delivery of new ideas as well as building innovation process and capability within the Medical Aesthetics division:
Accountable for the development and execution of the global product pipeline
Accountable for the development and institutionalization of innovation and ideation process, as well as the discipline of capturing and prioritizing customer requirements
Support VP, Global Marketing and Sr. Director of Strategy & Business Development in creation of the strategic plan in regards to anticipating future market trends and strategic opportunities
Provide guidance and oversight to marketing teams in regards to new and sustaining product pipeline
Guide Brand marketing teams in the definition, depth and breadth of product portfolio, target customers, distribution, pricing, competitive position strategies
Collaborate with Sr. Director of Strategy & Business Development on strategic opportunity assessment and prioritization; inform buy vs. build decision making
Leverage global insights in product pipeline and customer requirements definition
Identify and prioritize unmet needs across key customer stakeholder groups
Ideate winning concepts in sync with business goals and performance metrics
Define core value drivers and product positioning
Identify target markets and customers
Identify and prioritize launch markets globally
Provide global demand forecast, pricing and margin targets for initial new product business case
Develop business justification for new product concepts, features or configurations
Identify new markets, product extensions, and/or applications that will support continued business unit growth','!*!To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the basic knowledge, skills, and/or abilities required.
Excellent written and verbal communication skills are necessary
Strong analytical ability
Team player with demonstrated leadership skills
Bachelor’s degree in business or a scientific discipline is required
MBA is required
12 years of healthcare innovation management experience is required
Ability to travel required as needed (25%)
Agency and Third Party Recruiter Notice:
Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.
Hologic, Inc. is proud to be an Equal Opportunity Employer & VEVRAA Federal Contractor
','United States-Massachusetts-Westford','','','','Medical Aesthetics Engineering','Full-time','Day Job','','Oct 10, 2017','Director, Global Upstream Marketing
Website : http://www.hologic.com
Hologic, Inc. (Nasdaq: HOLX) is a leading developer, manufacturer and supplier of premium diagnostic products, medical imaging systems, and surgical products, with an emphasis on serving the healthcare needs of women throughout the world