Johnson & Johnson Services, Inc.
Johnson & Johnson
Job Title: Manager, Global Digital Marketing
Job Id: 9681170825
Primary Location: Jacksonville, Florida
Post Date: August 28, 2017
Johnson & Johnson Vision Care, a member of Johnson & Johnson's Family of Companies, is recruiting for a Manager, Global Digital Marketing, ACUVUEÂ® Brand, located in Jacksonville, FL.
Johnson & Johnson Vision Care, Inc. specializes in the manufacturing of industry-leading contact lenses, which it markets under ACUVUEÂ® Brand Contact Lenses. Ever since the ACUVUEÂ® Brand transformed vision correction in 1988 with the world's first soft disposable contact lenses, we've passionately pursued new technologies and the highest quality standards. We're proud that ACUVUEÂ® lenses are worn by more people than any other brand.
The Manager, Global Digital Marketing will take ownership of the digital marketing strategy and globally repeatable best practices, standards and centralized capabilities to increase and accelerate digital activation for the ACUVUEÂ® Brand regions and markets. This will enable digital marketing to be strategically and efficiently embedded as part Integrated Marketing Communications, resulting in greater value delivered globally, every day to our brands, consumers, eye care professionals and retail customers. This position reports to the Senior Manager, Global Digital Marketing.
The Manager, Global Digital Marketing will be responsible for growing the contact lens category and the ACUVUEÂ® brand in priority markets globally with responsibility for the digital ecosystem of communication contact lens consumers. As the digital subject matter expert, this leader will champion consumer-centric as well as Eye Care Professional (ECP) focused digital best practices across our owned platforms. He/She is responsible for ensuring the highest standards/quality content. This leader will develop KPIs and take the reins on sharing insights and providing guidance to the Global Brand Management team regarding trends he/she is monitoring. This person will work closely with IT and regional and local marketers to design and implement the strategic support plan. This plan will include but not be limited to mobile and desktop site development, connection to CRM infrastructure development and management, creative development and adaptation and innovative new ways of communicating with potential contact lens consumers, as well as keeping current ACUVUEÂ® wearers in the category.
This role is directly responsible for stewardship and growth of the ACUVUEÂ® brand equity with consumers as well as category growth of new contact lens wearers, encouraging consideration and trial of first-time contact lens usage across all digital platforms.
Developing and activating on demand generation and pull through tactics to drive Acuvue programs and meet goals and objectives of the organization including but not limited to digital tactics such as online video, email and social media campaigns, and targeted, personalized communications through precision marketing.
Develop digital engagement tactics to support JJVC overall. Efforts may include website, email marketing, digital media, app marketing and social content.
Manage, optimize and monitor SEM and SEO of primary digital properties to drive engagement and lead generation
Acuvue Website optimization and execution-
Lead the rollout of Acuvue consumer website clones to all markets
Lead the roadmap and execution of enhancements, new functionality and new website content
Support regional/local market digital initiative roll-out and on site execution optimization.
Lead the Global Digital Demand Management process with regional business leads and share best practices across markets
Work with cross functional partners to roll out priority initiatives working closely with Global brand, IT teams & eCommerce teams
Work closely with Digital Analytics team to develop metrics and monitoring via an integrated analytics dashboard to ensure the quality, timeliness, and cost-effectiveness of all marketing tactics are implemented with focus on results/impact.
Analyzing data to uncover behavioral insights that will lead to improvements in communication and process flow
Documenting business requirements for all website improvements and project managing all website changes from end to end, with technical support from IT
Working directly with creative agencies to update website design and communication
Creating and managing a development budget for any recommended change initiatives
Developing and measuring performance with robust KPIâ€™s
Providing regular status updates to senior management and other organizational stakeholders
Troubleshooting ongoing issues, working collaboratively with cross-functional partners to develop and implement solutions to any technical challenges
A minimum of a Bachelorâ€™s degree is required
A minimum of an MBA or advanced degree is strongly preferred
A minimum of five (5) years of progressive marketing experience or its equivalent with a strong track record of business results and organizational leadership
A minimum of three (3) years relevant digital experience with a comprehensive understanding and passion for the latest developments in digital is required
Project management and website design/redesign experience is required
Comprehensive understanding of digital ecosystems and how desktop, mobile, social, search and other online and offline channels work together in a consumerâ€™s journey is preferred
Advanced analytical skills with ability to mine data for understanding and insight is required
Ability to set a vision, develop robust action plans, overcome obstacles and find solutions to problems in a fast-paced, dynamic environment is required.
Experience /exposure managing vendor partnerships is required.
Proven leadership ability to motivate and engage cross-functional teams across a matrix organization is preferred
Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences is required
Proven ability to work under pressure, prioritize work and balance a portfolio of programs with the ability to consistently achieve positive results is required
Strong negotiation skills, with the ability to influence is preferred
This person must be able to be an individual contributor, willing and eager to work in a hands-on capacity. A leader and team-builder with a passion for working with creative people is mandatory. The ability to collaborate successfully and build relationships with internal teams, suppliers and agencies is required. Candidates must be up to date with content marketing, social media, advertising and digital media trends.
Exceptional writing, communication/presentation and influence skills are also required. Demonstrated ability to influence cross-functional partners and upper management to impact decision-making is required. Strong skills in Microsoft Office suite, especially Excel and PowerPoint are required. The Manager adheres to environmental policy, procedures, supports department environmental objectives and engages in Credo-based decision-making.
This position will be located in Jacksonville, FL and may require up to 20% travel.
BE VITAL in your Career; be seen for the talent you bring to your work. Explore opportunities within the Johnson & Johnson Family of Companies
Johnson & Johnson Vision Care, Inc. (6094)
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Johnson & Johnson Services, Inc.
Website : http://www.jnj.com
Caring for the world, one person at a time... inspires and unites the people of Johnson & Johnson. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world. Johnson & Johnson was founded more than 120 years ago. Since then, we’ve brought the world new ideas and products that have transformed human health and well-being.