Job Details

Marketing Associate

Company name
Eli Lilly and Company

Location
Indianapolis, IN
10 hit(s)  

Profile

Soft Tissue Sarcoma (STS) is rare. Accounting for only 1% of adult cancers, most people have never heard of STS and many physicians will never see a patient with STS throughout their career. STS is heterogeneous and complex. With more than 50 histological subtypes and no known demographic or lifestyle contributors, it is difficult to diagnose and challenging to treat. STS is relentless. About 50% of patients are diagnosed with advanced disease due to diagnosis delays or misdiagnoses leading to an average 12-14 months of survival and 5-year survival rates of only 17%. STS has seen limited therapeutic advances. No regimen or product has been shown to improve overall survival (OS) in the first line (1L) in over 40 years – until LARTRUVO® (olaratumab).

The Sales Integration Associate is a vital pillar of the Lartruvo Team. This individual will own taking our brand strategy and creating a sales force strategy that helps achieve our strategic initiatives of helping drive awareness of Lartruvo’s data and disrupting beliefs in a fragmented marketplace. With only 10 months on market, strong sales results, and a small customer group that makes up half of the market this role will be vital in helping drive our performance through our sales channel. If you are not scared of getting your hands dirty on small by scrappy team, you want to have fun, grow, and learn then this role is for you!

Key Objectives/Deliverables:

Objective 1: Brand Strategy Support (60%)

Message / Creative Development

Support selection of message in partnership with the team strategy lead, agency and Lilly Market Research (LMR).

Actively participate in agency-led development of creative platform.

Own and make updates to the IVA and Sales Resources as appropriate.

Field Sales Personnel Relationships/Interactions

Create and gain appropriate approval for internal communications.

Own, create and develop the sales force tactics– tailoring brand messages for specific HCP segments or customers.

Seek new ways to personalize content for the customer through the sales force channel to allow the Rep to leverage and reinforce the brand campaign and multiply the value Lilly can deliver to the HCP (AISE, BTV, etc.)

Provide initiatives customized for each HCP segment to optimize sales force interactions.

Effectively monitor and assess results of sales force execution, to drive continual improvement and maximize engagement and value for the HCP customer, including message evolution and optimization of content flow.

Sales Force Engagement:

Spend time in the field understand customer and sales force needs and bring learnings back to the brand team for continued process improvement.

Lead the Sales Force Advisory Council.

Serve as brand lead to CIL (Sales Training), overseeing the development of our sales training program.

Develop vision and goals for all sales meetings and BTV (remote meetings).

Create and gain appropriate approval for meeting content.

Provide field insight to the brands MCE plan.

Create a robust field communication strategy that is mutually beneficial to the Sales and Marketing Team and helps the brand achieve its Strategic Initiatives.

Customer Experience

Create a fun and engaging relationship between the brand and field.

Provide input and help to create the direction for a positive customer experience leading to Customer Value.

Create a culture of sales professionals who realize the value that they bring and seek to make a daily impact.

Understand all customer insights and identify integration Moments of Truth (MOTs) and issues / opportunities.

Participate in development sales force needs in the customer council required elements and materials.

Objective 2: Operations Support (40%)

Project Implementation

Assist with tactical communication vehicles, track schedule and coordinate with other team associates.

Partner Relationship Management

Supports relationship with agency / external vendor partner, day-to-day relationship with business partners.

Partner with Sales Training to develop plans to train the sales force on any gaps identified.

Risk Management

Responsible for understanding, implementing and adhering to company policies, processes and external obligations, as applicable.

Marketing and Medical Interaction

Resource for team (both Lilly and agency members) on how clinical data impacts marketing messages.

Coordinate appropriately with The Lilly Answer Center (TLAC) to provide needed information.

Partner with Medical Information to develop appropriate Field Sales training.

Tactic Development

Prepare, Create, Approve: Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed.

Responsible for all AISE tactics. Partner with strategy lead to ensure AISE materials align with brand strategy.

Facilitate sales force brand champion input to the agency for tactics requiring sales force input.

Basic Qualifications

Bachelors degree and 2 years of industry (marketing and/or pharamaceutical sales) experience

1 year of industry (marketing and/or pharmaceutical sales) experience and an MBA

Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Skills/Preferences

MBA

Market research experience

Oncology and Sales experience

Experience with agencies / external partner vendors

Expertise with US affiliate marketing materials approval processes (PCA, FCAP)

Strong project management skills

Understanding of attitudes, beliefs and behaviors of payer key players (payer only)

Ability to work within a team and as a strong team player

Strong communication skills

Additional Information

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Company Profile
Lilly makes medicines that help people live longer, healthier, more active lives. We were founded by Eli Lilly in 1876, and are now the 10th largest pharmaceutical company in the world. We have steadfastly remained independent, but not isolated. Across the globe, Lilly has developed productive alliances and partnerships that advance our capacity to develop innovative medicines at lower costs. Lilly is consistently ranked as one of the best companies in the world to work for, and generations of Lilly employees have sustained a culture that values excellence, integrity and respect for people.

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