We are looking for an exceptional marketer to provide strategic marketing campaign development and execution expertise for ourdrug developmentorfood solutionsservices. This position is located in the Covance Indianapolis, Indiana Office. Manage a variety of marketing communication campaigns across multiple service lines on time and within budget to marketing objectives: Analyze customer requirements and competitive positioning to determine points of differentiation Work with Marketing Managers\/Directors, Subject Matter Experts (SMEs) and customers to: Develop messaging platform Develop communications strategy, tactics and timing Draft content and finalize for accuracy and messaging strength Determine success metrics Map campaign and report on campaign progress Understand marketing principles and the relationship between business\/marketing strategies and tactical activities Apply targeting and segmentation principles to develop effective service line messages. Edit content for service line collateral, presentations, websites and other customer communications. Attend scientific meetings, trade shows and symposia to compare competitor messaging, communications vehicles and speak with clients to better understand their needs. Lead and direct photo\/video shoots. Education\/Qualifications Bachelors degree in marketing, journalism or communications. Experience 8 plus years related experience. Extensive marketing communications management experience. Ability to prioritize and balance workload to meet aggressive deadlines. Outstanding editorial skills. Ability to work with colleagues at all levels of the organization. Proficiency in Microsoft Office XP Suite and working knowledge of Adobe design products Ability to manage projects across business units or sites. Demonstrated skill in message development. Knowledge of communications, production, terminology, strategies. Preferred Excellent understanding of scientific principles. Technical\/scientific editing skills. Working knowledge of Marketing Automation platforms and CRMs
Website : http://www.covance.com
Covance, with headquarters in Princeton, New Jersey, is one of the world’s largest and most comprehensive drug development services companies, with annual revenues greater than $2 billion, employees in more than 60 countries, and more than 12,000 employees worldwide.