Job Details

Marketing-Data-Analyst

Company name
The Hartford Financial Services Group, Inc.

Location
Hartford, CT

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Profile

Marketing Data Analyst','1701166','!*!The Data Scientist, Marketing Analytics will support the use of state-of-the art analytics to develop customer and market insights to optimize our marketing and distribution efforts.  Responsibilities: Support the delivery of  a research agenda to grow our ~$4B book of personal lines insurance businessDevelop and enhance our customer segmentation modelsDevelop models to improve customer retention (loyalty), lifetime value, and overall profitabilityExplore new data sources and analytical techniques to ensure ongoing competitive advantageConduct and coordinate research, predictive modeling and/or analytics projects leading to applied business results.Provide analytical deliverables, which will influence approximately $100M in annual marketing spend including direct mail, television, and internet advertising.Support the development of predictive analytic models to optimize end-to-end acquisition economicsDeliver segmentation modeling to support development and optimization of targeting marketing effortsUse methodologies such as Design of Experiments (DOE) to determine cause and effect relationships between marketing actions and business outcomes to optimize marketing spendEnable adoption of appropriate tests in all channels and across the customer life cycle.Generate monitoring reports for key marketing metrics and results to track business performance and identify areas of opportunities and risks.Monitor and report test results. Manage adhoc analyses to support both the marketing department and the overall consumer Markets business','!*!

Bachelor’s degree in business, statistics, economics,

mathematics or other quantitative discipline strongly preferred, although

an exception could be made for an individual with extensive professional

training.

0 – 2 years of statistical modeling, Design of

Experiments, SAS, and/or SQL

Excellent written and oral communication skills and

ability to present technical results to non-technical audiences

Ability to work in a matrixed environment

Solid Analytical/statistical skills

Ability to think deeply about statistical issues as

well as business and marketing implications.

Behaviors

at the Hartford·        

Deliver

Outcomes – Demonstrate a bias for speed and execution that serves our

shareholders and customers.·        

Operate

as a Team Player – Work together to drive solutions for the good of The

Hartford.·        

Build

Strong Partnerships – Demonstrate integrity and build trust with others.·        

Strive

for Excellence – Motivate yourself and others to achieve high standards and

continuously improve. 

Equal Opportunity

Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender

Identity or Expression

','Data Science','United States-Connecticut-Hartford','','Full-time','Individual Contributor','Bachelor's Degree (±16 years)','Standard','Day Job','Regular','Exempt','Exempt','Yes, 10 % of the Time','Oct 1, 2017','No','No','Marketing Data Analyst

Company info

The Hartford Financial Services Group, Inc.
Website : http://www.thehartford.com

Company Profile
The Hartford is in business to protect what is most valuable to customers—their homes, cars, businesses, income, and employees. We help individuals and businesses prepare for the unforeseen with insurance and income protection so they can prevail through loss, accident, or disability.

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