Ryder System, Inc.
Marketing Manager - Leasing and Maintenance Solutions
The Marketing Manager - Leasing and Maintenance Solutions
is responsible for supporting the development of marketing plans with comprehensive go-to-market (GTM) strategies and tactics for the Leasing and Maintenance product portfolios. The incumbent will work in partnership with the Business to develop strategy for specific markets, verticals and products. Plans include fully integrated executions in digital, advertising, content, events and earned media. Plans are developed on a foundation of internal and external insights and include well thought-out marketing strategies with clearly defined market goals and financial objectives.
Bachelor's degree in marketing or business management
Five (5) years or more of experience in marketing with some level of strategic responsibility
Five (5) years or more of experience in managing marketing campaigns
Five (5) years or more of experience working with cross functional teams
Verbal and written communications skills
Power point presentation creative development
Provide excellent service to business unit leaders
Proficiency in Microsoft Office environment (intermediate level)
Work with Business Intelligence department to develop deep insights into key market trends, segmentation and targeting as well as uncover methods to increase lead generation, and revenue opportunities with existing customers
Manage the development of creative assets including sales collateral, digital initiatives and other creative elements
Lead the development of product and vertical marketing plans
Work with the Events team to develop trade show strategies and support the development of all marketing components
Manage relationships with local field sales and support development of localized marketing efforts coordinated through a field network of sales assistants
Perform other duties as assigned
Ryder is proud to be an Equal Opportunity Employer and Drug Free workplace. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, among other things, or status as a qualified individual with disability.
10 hours ago
Sales & Marketing
Regular - Full Time (4)
Ryder System Jobs
Ryder System, Inc.
Website : http://www.ryder.com
Ryder System, Inc. is a leading provider of commercial transportation, logistics, and supply chain management solutions, serving customers throughout North America, Europe and Asia. Over the past 80 years, Ryder has earned a reputation for delivering solutions that ease complexity and increase efficiency for companies of all sizes. An industry-leading FORTUNE® 500 company, Ryder’s products and services encompass everything from fleet management to large-scale supply chain solutions and turnkey transportation solutions, making commerce flow more efficiently, reliably, and safely for everyone. Ryder Fleet Management Solutions (FMS) provides leasing, truck rentals, used vehicle sales, maintenance, fuel and safety services to help customers deliver top-line service with bottom-line savings and one-stop simplicity. Ryder Supply Chain Solutions (SCS) manages the flow of goods from the acquisition of raw materials to the delivery of finished products. Ryder Dedicated provides turnkey transportation solutions that combine vehicles, drivers, routing and scheduling to help businesses run lean, stay safe and increase agility.