Mobile App Measurement Lead
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
You will be an expert at using data to help our App Developers make better decisions, which in turn will drive the app business. Your knowledge of online media combined with your communication skills and analytical abilities will position you at the heart of the AppDev sales strategy. You will provide project management skills, analytical “horsepower” and business judgment to support strategic and tactical activities. Using analytical rigor and statistical methods, you mine through data to identify opportunities for Google and our clients to operate more efficiently, from enhancing advertising efficacy to operational efficiency.
As a Mobile App Measurement Lead, you will do more than just crunch the numbers. You work with Product Managers and Sales Leaders to create external-facing data solutions and work with agencies to help them adopt recommendations and make better use of Google data.
Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
When our millions of advertisers and publishers are happy, so are we! Our team of entrepreneurial, enthusiastic and client-focused team members are the human face of Google, helping entrepreneurs both individually and broadly build their online presence and grow their businesses. We are dedicated to growing the unique needs of advertising companies. Our teams of strategists, analysts, advisers and support specialists collaborate closely to spot and analyze customer needs and trends. Together, we create and implement business plans broadly for every type of businesses.
Collaborate with cross-functional teams (product, marketing, sales, GPLs, regional CSI, etc.) to roll out LTV based measurement approach, both internally and externally.
Develop forward-thinking, data-driven recommendations, aligned with Google’s business priorities and app business needs.
Quantify high impact opportunities and pitch to clients and agencies when applicable (attribution models, methodologies, etc.)
Partner with Sales and Sales operations to develop and test tools, dashboards, templates and frameworks to streamline and scale client analyses; Make these externally available to our clients where possible.
3 years of experience in advertising sales, marketing, consulting, or media.
SQL-based database query skills, statistical analysis.
Analytical work experience
Familiar with Google AdWords, Google Analytics, 3rd party app attribution and analytics companies (Tune, Kochava, Adjust, Apsalar, AppsFlyer / Mixpanel, Localytics) and Firebase Analytics platforms.
Ability to design and optimize data processes with both automated and manual components.
Ability to design and optimize measurement methodologies for different app verticals
Ability to grasp complex data structures, investigate them, model them, and develop them.
Ability to speak with external stakeholders and agency clients at all levels and in both technical and business discussions.
At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Website : https://www.google.com/about/company/
Google Inc., a technology company, builds products and provides services to organize the information. The company offers Google Search, which provides information online; Knowledge Graph that allows to search for things, people, or places, as well as builds systems that recognize speech and understand natural language; Google Now, which provides information to users when they need it; and Product Listing Ads that offer product image, price, and merchant information. It also provides AdWords, an auction-based advertising program; AdSense, which enables Websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that offers video, interactive, and other ad formats. In addition, the company offers Android, an open source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ to share things online with people; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, it provides Google Apps, which include Gmail, Calendar, and Google Sites that are built for people to work anywhere, anytime, on any device without loss of security or control; Google Maps Application Programming Interface; and Google Earth Enterprise, a software solution for imagery and data visualization. Additionally, the company offers Google App Engine, a platform as a service offering; Google Cloud Storage; Google BigQuery for real time analytics; Google Cloud SQL for structured query language; and Google Compute Engine, an infrastructure as a service platform. It also offers mobile wireless devices, and related products and services. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.