Job Details

Product Marketing Manager

Company name
Charter Spectrum

Charlotte, NC

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COMPANY:Charter Communications is America’s fastest growing TV, internet and voice company. We’re committed to integrating the highest quality service with superior entertainment and communications products. Charter is at the intersection of technology and entertainment, facilitating essential communications that connect 24 million residential and business customers in 41 states. Our commitment to serving customers and exceeding their expectations is the bedrock of Charter’s business strategy and it’s the philosophy that guides our 90,000 employees.SPECTRUM ENTERPRISE OVERVIEW:Superior, reliable, consistent services that deliver value – that’s our focus. Over the years, Charter has invested billions of dollars in infrastructure improvements, unleashing the power of an advanced, two-way, fully interactive fiber network. By moving to this all-digital network, today’s Charter customers enjoy the most HD TV channels, more On Demand choices and the fastest internet speeds.Spectrum Enterprise Solutions builds business-to-business solutions with a people-to-people focus, providing the bandwidth and support customers need to accelerate business. Charter’s largest customers enjoy enterprise-grade voice, video, data, network, cloud and managed services via a flexible and secure fiber-based network.POSITION OVERVIEW:We’re looking for a stellar technology Product Marketing Manager to lead marketing efforts within our Navisite cloud product portfolio. Working across and with cross functional marketing teams, sales channels and product managers, you’ll own the product marketing plan, drive the go-to-market initiatives, articulate product positioning and messaging and look for opportunities to help the product evolve and grow in the market.The opportunity and responsibilities:You’ll take on big global industry competitors with industry-changing services in this role and your aggressiveness as a marketer, can-do perspective, plus get-it-done mindset will help you and your support teams claim victory that will be noticed across the company. Because you are a master story-teller, know how to create and harvest value plus create compelling messages, you’ll be able to help arm our sales channels with resources that help them win more, faster. And marketing teams will be more effective with your guidance across the technology domain because no one will know how the technology benefits our different buyer personas better than you. Your solid go-to-market plan for your product will be the beacon that other teams leverage, which will provide harmony to the marketing efforts. As a result, you’ll be a force-multiplier…it starts with you.YOUR PRODUCT:For this role, you’ll lead specific product marketing activities for cloud services and related applications such as managed services, SaaS (including office 365), DaaS/Desktop as a Service, Recovery and supporting IaaS / cloud computing. You’ll also be working with related services as necessary like data networking, Internet access, managed security to create even more value for mid-market and enterprise customers.SPECIFIC RESPONSIBILITIES:Responsible for the product positioning and lifecycle marketing of the assigned product area:Translate product features into buyer benefitsSegment market to identify target customers, identify product-specific applications and develops target customer profilesEvaluate and articulate competitive differentiationDevelop relevant value propositions, messages, positioning statements and commercial insights Promote and sell the products through a combination of sales channels across all phases of the buyer’s journeyResponsible for the development of the go to market plan and execution for the assigned product area:Evaluate integrated marketing programs, developing and qualifying market opportunitiesDefine product personas and developing solutions-specific commercial insights Develop sales enablement tools and content strategy to promote productDesign effective strategic product incentives with internal teams to drive successServe as the subject matter expert to support the content teams in the development of product brochures, product factsheets, collateral, marketing materials, whitepapers, web site content and customer case study to promote product portfolioMaintains thorough understanding of marketplace dynamics to help shape product, marketing and sales for success:Present findings and make recommendations to team members and leadership as appropriateManages/Perform data driven competitive intelligence and market comparisons and studies to be used in business case development for product roadmap decisions and sales messaging and positioningMonitors marketplace and competitive activities for appropriate positioning and differentiationDevelops competitive positioning analysis and evaluate product functionality and pricing placementContributes to development and maintenance of effective sales tools and trainingWork with analyst relations team, product management and industry analysts to promote products and develop positive perception in the influencer communityInterface with other functional areas to include: product management, offer management, sales, operations, marketing communications, finance and vertical marketing teamsOther duties as may be assigned to help Spectrum Enterprise accomplish its missionEXPERIENCE AND SKILLS NEEDED:To be considered a strong candidate, you’ll have the following experience:4 years relevant marketing experience Experience with B2B high-tech products or servicesExceptional communication skills with the ability to simplify and present complex information into easily understood contentStrong, positive interpersonal and communication skills to quickly inform or influence others and help work groups proceed quickly to a favorable outcomeRevenue and results focused with proven history of how you have impacted other companies in marketing, selling or managing productsEDUCATION: Bachelor's degree; preferred Business or Marketing emphasis or equivalent experience, Master’s degree preferredTRAVEL: Travel requirements are approximately 15-25%

Company info

Charter Spectrum
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Company Profile
Charter, founded in 1993, created a customer service-oriented company that has grown and evolved on many levels over the past two decades. Charter's growth was achieved through acquisitions of cable properties and the subsequent increase of customers in those communities, as well as development and launch of new products and services. Charter became a publicly-traded company on NASDAQ in 1999 and has been a Fortune 500 company since 2001

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