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The Coca-Cola Company.

Atlanta, GA

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Job Details

Job Title: Retail Strategy Director

Job Id: 42210

Location: GA - Atlanta


Retail Strategy Director


To position the Coca-Cola Company as our Retail Customers’ Most Valuable Partner, we must continue to better define and address the needs of our National Retail Sales Customers and consistently deliver differentiated value beyond price. The role of the Director of Retail Strategy is to identify and develop new offerings and opportunities to improve our differentiated value bundle, including initiatives such as the digital value proposition, eComm capabilities, breakthrough aligned marketing and “BevNext” (future of beverages) initiatives and to collaborate with NRS leadership to develop multi-year customer focused business strategies.

Identify, Build and Commercialize Current Retail Value Proposition across Six Key Organizational Capability Areas (Insights, Expertise, Portfolio, Shopper Marketing Solutions, Local Activation, Operational & Executional Excellence)

Partner with SMEs across organization to develop and commercialize content to drive organizational capabilities that can be used to create value for our Customers.

Drive awareness and usage of top priority organizational capabilities via on-going management of website & routine NRS communication plan

Partner with Industry Voice team to embed value proposition into all customer-facing industry events, B2B media, and in key KO-owned assets including the KO Lab and the SEIC

Partner with Capabilities team to develop NRS learning curriculum for top priority offerings

Advance and Steward the Retail Value Proposition (The Coca-Cola Commitment)

Identify & prioritize opportunities, as well as build & commercialize content to add or improve new and unique value bundle elements across based on Customer needs across six capability.

Lead & create multi-channel customer focused strategic initiatives to address unmet current and future state Customer needs (e.g. development of the KO Digital Value proposition)

Identify & enable opportunities for segmented Retail bundle solutions

Lead initiatives such as “Breakthrough Aligned Marketing” (digital, assets, etc.) or “BevNext” (insights, trends, emerging categories and brands), via bundling Coke expertise and unique offerings into a customer collaborative platforms, leveraging the Coca-Cola Commitment foundation (C3).

Support Group Director, Retail Strategy with development of multi-year strategic imperatives for Total Retail Marketing, inclusive of data/insights, customer value identification, future trends, Coke system business drivers, etc.


Experience and Education

Minimum: 6 – 8 years marketing, brand/portfolio management, sales and/or strategy business experience, preferably in CPG and/or Retail industries.

Minimum: Bachelor’s Degree, Master’s Degree preferred

Advanced strategic thinking & experience with broad strategy development across channel, brand, category, or customer. Forward looking vision & anticipation of future needs

System Analytics including research, opportunity/SWOT assessments, and ability to prioritize the highest leverage opportunities for CCNA & Customers.

Experience with collaborating and influencing cross-functional teams

Ability to translate strategy into high impact marketing tools, commercial plans, and selling materials

Proven track record of delivering sustainable results

Passion for working with customers and creating customer Coca-Cola system value

Travel: up to 20%

Leadership Behaviors:

Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)

Collaborate with Systems, Customers and Other Stakeholders: Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)

Act like an Owner: Deliver results, creating value for our brands, our System, our customers and key stakeholders

Inspire Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible

Develop Self and Others: Develop self and support others’ development to achieve full potential

Growth Behaviors:

Growth Mindset: Demonstrates Curiosity. Welcomes failure as a learning opportunity.

Smart Risk: Makes bold decisions/recommendations

Externally Focused: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices, or ideas.

Performance Driven & Accountable: Has high performance standards. Outperforms her/his peers.

Fast/Agile: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.

Empowered: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.

Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at

If relocation costs are not provided for this job, by submitting their profile and resume, candidates understand and acknowledge that The Coca-Cola Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Company info

The Coca-Cola Company.
Website :

Company Profile
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.

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