Job Details

Senior-Director-Global-Franchise--Marketing

Company name
The Gap Inc.

Location
New York City, NY

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Senior Director Global Franchise - Marketing','208724','!*! 

OVERVIEW

Responsible for leading the team to create the strategy, planning and implementation of Franchise marketing to drive the overall brand positioning and specific product and seasonal messages for Gap Inc. family of brands. This role could be based in New York City, NY or San Francisco, CA

 

COMPETENCIES

Innovation Cultivator

Collaborating & Influencing 

Drive Results 

Customer Impact

 

ORGANIZATIONAL LEADERSHIP

Work closely with Brand CMOs on setting high level marketing strategy (both annually and seasonally) and to ensure marketing plans support business objectives and creative direction

Work closely with Franchise LT to ensure alignment on business goals and strategies

Partner with Global Marketing leaders on creative requirements for all regions

Partner with Field leadership to solicit inputs on operational execution

Collaborate with Franchise Visual Merchandising on alignment of in-store marketing messaging

Partner on communication with franchisees for all marketing activity across all channels

Lead Marketing needs: Media, Engagement Marketing/Events, Digital Marketing, WIS Account Management and integration of all channels

Ability to lead PR on a global level, including having digital expertise supporting our online growth

KEY RESPONSIBILITIES

  1.  Drive strategic marketing plan:

Work closely with Brand CMO teams to build strategic marketing plan that is aligned and support long-range business goals. Use global quantitative and qualitative research studies to inform this strategic work (partnering with local and global consumer insights.)

Partner with insights teams to develop local consumer and market trend information to global marketing team

Partner with field to provide insight direction on planning and in-season marketing initiatives

2.       Drive annual and seasonal marketing strategy and plan:

Work closely with Brand CMO and team to formulate annual marketing plan that best support business objectives as well as strategic marketing plan

Work closely with Brand CMO teams to build seasonal marketing plan that best support seasonal business objectives and product strategies

Lead brand Franchise marketing to carry out seasonal marketing execution. Ensure every aspect of execution are aligned and support overall marketing plan

Ensure overall global alignment with direction on any important cultural or market differences

Develop market-specific briefs when needed

Partner with Partner Support Leader to manage annual/seasonal project pipeline and key milestones

Manage Franchise Marketing Calendar

Drive seasonal/monthly promotion and event planning in close partnership with Brand CMO teams and franchisees

Build promotion and event plans that drive and achieve business objectives

Plan and execute Flagship events in close partnership with Field Leadership and new store opening marketing

3.       Participate in global marketing community:

Participate in global marketing community in terms of regular touch bases and conference calls

Be a market expert and a good partner

Provide necessary market information to global teams

Share and cascade global information among in-country teams

Responsible for integrating and supporting Global Geographies and diverse sets of business needs (cultural differences, religious events/holidays and political sensitivities)

4.        Communication:

Lead seasonal conference calls with franchise partners and other functional leads to provide an interactive forum between the franchisee and all brands, as well as to set marketing priorities

Proactively trouble shoot marketing issues according to business needs, local trends and customs

Collect feedback on seasonal campaigns or strategies, to be incorporated for future seasons

Ensure that seasonal messages related to marketing have been communicated to franchise partners in a timely manner

Deliver seasonal hindsight to internal Franchise business partners

5.       Manage marketing budget and team:

Manage budget and allocate budget in close partnership with Brand CMO teams

Lead and manage Franchise marketing team day to day and the team’s professional development','!*! 

KEY EXPERIENCES

7 years of brand marketing in leadership roles, Preferably in Fashion, Retail or other Consumer Goods Brands

Strong overall Marketing experience with Fashion, Retail or other Consumer Goods Brands

Able to write excellent Briefs

Ability to forge strong cross-functional partnerships

An expressed understanding of the Gap brand (including aesthetic, taste level)

Proven experience and ability to work with Creative organizations.

Thinker that comes up with ideas

Marketing experience working with world class brands a plus

Must be able to manage multiple projects simultaneously in a fast-paced environment

Ability to apply strategic thinking to Brand Marketing

Flexible and open to change in direction

Able to lead and influence remotely

Global marketplace knowledge

Minimum educational level: BA or BS or higher','US-NY-NEW YORK','','Full-time','Corporate','Marketing / PR','Andrea Hedrick','Andrea_Hedrick@gap.com','Senior Director Global Franchise - Marketing']);

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Company info

The Gap Inc.
Website : http://www.gap.com

Company Profile

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