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Job Details


Company name
United Air Lines, Inc. (UAL)

Chicago, IL

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Marketing overview

At United, the Marketing department manages our brand, grows revenue from core and ancillary products and drives customer acquisition and engagement through new product development, advertising campaigns, and sponsorships. The department is comprised of several functions consisting of: Global Advertising, Sponsorships, Targeted Marketing, Research & Insights, Brand Strategy & Design, Lounges & Ground Products, Onboard Products, and Editorial.

Job overview and responsibilities

The Marketing department will have multiple full-time opportunities for MBA graduates, and we are looking for passionate marketers that have the agility to work across multiple functions. Whether developing marketing campaigns to drive engagement with our MileagePlus members, researching future travel trends and how they will impact business travel preferences, or designing what our next generation business class experience will be, these roles will have a meaningful impact on how customers experience and perceive United Airlines. Full time opportunities for a Marketing Senior Analyst include:

Advertising, Sponsorships & Activations, and Targeted Marketing

Execute marketing communications which promote United’s business objectives and products/services

Collaborate advertising agencies on media and creative planning for advertising campaigns across markets

Develop and coordinate events that elevate our sponsorships and promote United with our target audiences

Brand Strategy & Product Development

Develop brand standards and products, including both onboard, ground products, and brand design across facilities (ex. airports, training centers, break rooms and offices)

Ensure brand standards are met and communicated across the organization; execute station brand refresh projects based on brand standards

Marketing Research & Insights

Develop business cases and strategic recommendations supporting new initiatives

Structure/lead research projects to inform new product development


Demonstrated passion for customer insights and marketing strategy

Highly organized and self-motivated, with excellent interpersonal skills; comfortable collaborating with a variety of stakeholders

Excellent written and verbal communication and presentation skills; confident presenting to senior audiences

Comfortable manipulating complex datasets to solve problems and uncover insights; familiar with financial and statistical analysis

Ability to manage multiple, competing priorities and ensure attention to detail

Proven proficiency with Microsoft Office (Excel, PowerPoint)

Completion of MBA degree by June 2018; coursework in Marketing highly valued

Positions will be based in Chicago, IL

Must be legally authorized to work in the United States for any employer without sponsorship now or in the future

Successful completion of interview required to meet job qualification

Reliable, punctual attendance is an essential function of the position

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT


50 Marketing


Full-Time - MBA/ELP & Undergrad

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled

Company info

United Air Lines, Inc. (UAL)
Website :

Company Profile
United Airlines, Inc. is an American major airline headquartered in Chicago, Illinois. United is a wholly owned subsidiary of United Continental Holdings following a $3 billion merger in 2010. The airline was previously owned, at one point in its history, by The Boeing Company, one of the world's largest aircraft manufacturers. Since its merger with Continental Airlines, the company boasts more revenue passenger miles than any airline in the world.United operates out of 10 airline hubs in the continental United States, Guam, and Japan. George Bush Intercontinental Airport in Houston is United's largest passenger carrying hub handling 16.6 million passengers annually with an average of 45,413 passengers daily. The company employs over 88,500 people while maintaining its headquarters in Chicago's Willis Tower (formerly known as Sears Tower). Through the airline's parent company, United Continental Holdings, it is publicly traded under NYSE: UAL with a market capitalization of over $10.5 billion as of October, 2013.

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