Job Details

Sr-Specialist-Mktg-Wlth-Mgmt--65943

Company name
Northern Trust Corporation

Location
Chicago, IL

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Sr Specialist, Mktg, Wlth Mgmt - 65943

in

Chicago

Illinois

This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/ada/r/jobs/5276847 Content Marketing Strategist

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n Responsibilities n

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• Prioritize content marketing themes and topics to promote Northern Trust Wealth Management's holistic advice value proposition to clients and prospects

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• Manage ongoing content calendar to address changing priorities and resourcing

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• Provide editorial review of external-facing content to ensure alignment with brand, core value proposition and key messages

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• Manage content editorial board meetings to engage field representatives on prioritization of topics and gather feedback

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• Drive multichannel marketing plan for Goals Driven Wealth Management; manage ongoing efforts around sales and promotional messaging and material

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• Develop external content to support promotion and delivery of Goals Driven Wealth Management

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• Leverage research, data and feedback to drive continuous improvement of content marketing initiatives

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• Support cross-team initiatives to drive increased effectiveness and efficiency

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• 5 years of marketing or sales experience, financial services experience preferred

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• Ability to use data to increase usage / effectiveness of content and alter strategy as necessary

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• A college or university degree and/or relevant work experience is preferred

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• Demonstrated project management experience

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• Experience in sales and marketing; strong knowledge and experience in financial services, specifically wealth management, is desired

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• Excellent writing and communication skills; ability to describe and visualize complex concepts in a simple, actionable way for clients and prospects

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• Excellent editorial judgment to ensure appropriate content and messaging for external audiences

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• Ability to leverage research and data to determine content needs at various touch points along the client journey

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• Experience in managing content across multiple channels and formats, including digital (web, social) and print

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• Ability to build relationships with subject matter experts to gain sufficient knowledge on a topic and promote value to clients/prospects

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• Ability to work with content production resources (writers, designers, etc., both internal and external) to deliver on content strategy

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• Strong project management skills to manage timely delivery of projects and escalate/resolve issues as needed

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For more than a century, Northern Trust has worked hard building our legacy of outstanding service, expertise and integrity. From a Chicago-based bank founded in 1889, we now have more than 20 international locations and 16,500 employees globally. We serve the world's most-sophisticated clients - from sovereign wealth funds and the wealthiest individuals and families, to the most-successful hedge funds and corporate brands.

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We burnished our reputation as a global leader delivering innovative investment management, asset and fund administration, fiduciary and banking solutions enabled by sophisticated, leading technology. And through it all, we continually laid a solid, forward-looking foundation on which future generations can continue growing and achieving greater.

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As of June 30, 2017, Northern Trust Corporation had:•$126 billion in banking assets •$7.4 trillion in assets under custody •$9.3 trillion in assets under custody/administration •$1.0 trillion in assets under management

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Company info

Northern Trust Corporation
Website : https://www.northerntrust.com

Company Profile
Northern Trust (Nasdaq:NTRS) is a global leader in delivering innovative investment management, asset and fund administration, fiduciary and banking solutions to corporations, institutions and affluent individuals. For more than 120 years, we have evolved with the changing needs of our clients and our world.

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