Director and Counsel - Advertising Marketing And Media

Profile

Director and Counsel - Advertising, Marketing, and Media
The candidate will draft, review, and negotiate complex talent and influencer contracts with sophisticated counterparties. Develop media buying terms and effectively collaborate with media agencies to draft, review, and negotiate contracts with publishers and platforms. Review advertising and marketing claims (including disclosures), offer terms, and associated materials; develop guidelines for such advertising and marketing, including social media posts, use of emojis, images, and other third-party content. Accurately and efficiently identify and classify risks (probability and impact) and support business colleagues to mitigate and manage those risks. Develop and maintain as current a suite of contract templates for use by legal and business colleagues, including releases. Communicate complex legal concepts and risks in a clear and concise manner while identifying innovative solutions to challenges in a collaborative solutions-oriented manner. Develop strong relationships of trust; generate buy-in (internal and external to American Express) on issues of importance to achieve enterprise objectives. Leverage well-developed business acumen and a deep understanding of media, advertising, marketing, and brand management to advise business colleagues on initiatives, transactions, and challenges. Collaborate with colleagues across the enterprise (at various levels of seniority) to receive and provide subject matter expertise relevant to the role. Manage competing priorities and aggressive timelines/deadlines; be responsive and provide prompt support.

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