Marketing Specialist

Profile

Marketing Specialist (B2B)
The candidate will be responsible for executing the tactics driving the group’s go-to-market strategy. Reporting to the Marketing Manager will help develop marketing campaigns and take ownership of tactical execution. Will partner with internal stakeholders, including business development, digital marketing, CRM, PR, and brand teams. Manage multi-channel marketing campaigns to drive awareness and nurture leads to the business development and sales teams. Analyze data to continually evaluate performance, using KPIs to assess effectiveness across digital channels using tools such as Google Analytics, Eloqua, lead scoring, and others. Populate metrics dashboards with relevant data to communicate the results of marketing campaigns and tactics. Monitor industry trends and competitor activities to identify key issues and opportunities, helping deliver additional insights to current clients and creating cross-sell opportunities. Develop multimedia content for each level of the marketing funnel. Help manage third-party vendors.

Company info

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