Marketing Analytics Manager

Profile

Marketing Analytics Manager
The candidate will bring the Firm’s marketing data together in new ways to drive efficiency and learning, and enhance the department’s ability to provide answers to critical business questions. Manage marketing performance measurement including the attribution of pipeline and revenue back to marketing engagements. Analyze which channels, campaigns, and content deliver the most engagements, pipeline, revenue, and ROI to ultimately prove and improve marketing impact. Create high-impact business intelligence tools (e.g., dashboards, self-service portal, etc.) that scale, are easy to maintain and serve the needs (routine and ad hoc analyses) of the Firm’s practice groups and the Marketing and Business Development team. Establish a governing framework that is focused on analytical process improvement, target-setting, and standardizing best practices. Be a trusted advisor across teams that strives for action and impact. Communicate concepts in a clear and persuasive manner. Should have 5+ years of relevant experience with marketing analytics in legal or professional services sectors. Should have 1+ years of people management experience, managing data scientists, and/or data analysts. Experience prototyping and building new data products is required. Experience in visualizing outputs in Tableau is required. Experience with statistical analysis and modeling, e.g. causal inference, significance testing, regression analysis, etc. is required.

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