Lead Lifecycle Marketing

Profile

Lead, Lifecycle Marketing

Date: Mar 31, 2022

Location: Remote, US

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

As the Lead, Lifecycle Marketing you will be responsible for the development and execution of strategies to increase customer retention, loyalty and lifetime value. This person will work cross-functionally with creative, site development, design, and broader marketing team to help ideate, build, and execute compelling email and mobile campaigns.

The ideal candidate will be comfortable thinking strategically as well as rolling up their sleeves and executing. This role will suit an individual who is highly analytical, organized, and a self-starter who works well cross-functionally and is an excellent communicator.

This role will report to our Sr. Manager, Retention Marketing and serve as a strategic thought partner in building out our email marketing strategy. They will need demonstrated analytical ability to leverage data to inform insights, formulate recommendations and deliver actionable solutions.

Essential Duties & Responsibilities

Manage lifecycle, triggered and transactional messaging across email and mobile for UA.com

Become a power-user of UA.com email service provider; build, test and send emails via Bluecore.

Work cross-functionally with our marketing and creative teams to gather, develop, and build content for emails; write creative briefs, maintain email and retention marketing calendar.

Serve as the primary point of contact for global personalization team, lead execution of personalization strategies in email.

Collaborate with web development and creative agencies to develop and build out new email and landing pages as needed.

Own file health and monitor deliverability. Interface with email, and other vendors to troubleshoot and enhance email performance.

Develop a strategy for email capture on site and in our broader marketing programs. Work to grow file size for email and mobile.

Understand and help develop segmentation strategies; use internal data resources to filter and target appropriate segments.

Analyze customer data and generate actionable insights and retention strategy based on cohorts, customer segments and lifetime value.

Work with the Acquisition Marketing team to develop a lens on the UA.com customer's journey; leverage customer journey mapping to increase retention and reduce churn

Compile and present weekly retention marketing reports covering KPIs such as email delivery, open, click, unsubs and GMV, LTV, and churn.

Partner closely with DTC Leadership to ensure retention efforts align with overall business goals and objectives.

Qualifications (Knowledge, Skills & Abilities)

Proven track record of growing email and mobile channels for an eCommerce retailer.

Strong foundation with CRM/customer marketing programs, email marketing, and familiarity with analyzing customer Lifetime Value.

Experience with a DTC or customer loyalty programs a plus.

Ability to analyze data and elevate key insights to various internal audiences (cross-functional teams and company leadership), and the ability to apply data-driven thinking to creative conversations.

Education And / Or Experience

Bachelor’s degree required

7 years of relevant experience in email, CRM, and/or retention marketing

Experience with an enterprise ESP (Salesforce Marketing Cloud is preferred)

Experience with Bluecore is preferred

Relocation

Remote Opportunity - No Relocation Provided.

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here .

Company info

Under Armour, Inc.
Website : http://www.underarmour.com