Job Details

Home Depot PRO - Director Merchandise Marketing

Company name
The Home Depot, Inc.

Location
West Jacksonville, FL, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Retail

Posted on
Feb 07,2019

Valid Through
May 23,2019

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Profile

POSITION PURPOSE

The primary focus of this role is to work closely with key leaders on Marketing initiatives that will maximize sales & profitability. The successful candidate will have the ability to develop strategies to test marketing initiatives, implement, evaluate/analyze results, and make recommendations that will optimize the organization s ability to go to market across multiple marketing and media channels.

MAJOR TASKS, RESPONSIBILITIES AND KEY ACCOUNTABILITIES

Develops strategies, utilizing all available media channels, to deliver marketing programs aligning business needs with consumer wants. Implements measurable programs that use customer data to make decisions that drives sales

Partners with Consumer Insights group to design & commission research and benchmarked data as a basis to develop strategic direction. Manages a team through the research, evaluation and analysis of current and future trend phases in the market and amongst industry competitors.

Leads a team in communicating to internal customers and outside vendors. Has accountability for the direct supervision of work activities of others, in addition to managing efforts such as selection, training & development and all aspects of performance management.

Has responsibility for managing a marketing budget, which includes managing projects and the allotment of money to meet budgetary and segment goals. Manages outside vendors and agencies to ensure execution of programs and tactics so that they are on time and within budget.

Leads efforts to seek new thinking that will create close integration of marketing, technological and data-driven decisions. Recommends ongoing enhancements and changes to programs: generates new tactics and applications to improve marketing efforts.

Acts as the link for business leaders on all marketing efforts by working cross-functionally to implement initiatives, maintain alignment and drive efficiency. Identifies trends in the marketplace to drive appropriate marketing strategies that demonstrate positive financial gains. Develops return on investment analysis

NATURE AND SCOPE

Position reports to VP Marketing

Number of Direct Reports - 5

ENVIRONMENTAL JOB REQUIREMENTS

ENVIRONMENT:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

TRAVEL:

Typically requires overnight travel 5% to 20% of the time.

MINIMUM QUALIFICATIONS

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

EDUCATION REQUIRED:

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

YEARS OF RELEVANT WORK EXPERIENCE: 8 years

PHYSICAL REQUIREMENTS:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

PREFERRED QUALIFICATIONS:

Marketing experience at a retail company or as part of advertising agency team

Experience in brand or product marketing

Detailed understanding catalog creation and distribution

Development of sales support and enablement materials

Expertise in promotional material development, performance analysis and insights

National and Regional Trade Show planning, coordination, set up and break down

eCommerce content creation

KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES:

Strong leadership abilities and experience in managing cross-functional work relationships.

Strong multi-tasking and prioritizing skills.

Highly organized - with ability to combine strategic direction with hands-on, tactical execution.

Knowledge of consumer and product research, market segmentation and competitive intelligence/analysis.

Financial acumen.

Demonstrated ability to combine strategic planning with practical solutions.

Demonstrated ability to conceptualize and build integrated marketing plans.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Company info

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Company Profile
The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank. Along with investment banker Ken Langone and merchandising guru Pat Farrah, the founders’ vision of one-stop shopping for the do-it-yourselfer came to fruition when they opened the first two Home Depot stores on June 22, 1979, in Atlanta, Georgia. The first stores, at around 60,000 square feet each, were cavernous warehouses that dwarfed the competition and stocked 25,000 SKUs, much more than the average hardware store at that time. Empty boxes piled high on the shelves gave the illusion of even more product. From the start, associates were able to offer the best customer service in the industry, guiding customers through projects such as laying tile, changing a fill valve or handling a power tool. Not only did store associates undergo rigorous product knowledge training, but they also began offering clinics so customers could learn how to do it themselves. The Home Depot revolutionized the home improvement industry by bringing the know-how and the tools to the consumer and by saving them money.

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