Crm amp Email Marketing Manager

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CRM & Email Marketing Manager
The candidate will lead is an agent of change, helping set CRM strategy as it applies to managing client relationships, supporting the business pipeline, progressing user adoption, optimizing email marketing channels, and applying technical expertise with a problem-solving approach. Support development of strategy and implementation approach for business relationships and supporting data along key CRM fronts. Collect and use data to support relationship and BD/marketing insights. Data quality (structure, classification, and accuracy) and security (i.e., navigating compliance and data protection regimes like CCPA, GDPR, etc.). User adoption and enablement (across all firm stakeholders). Support e-communications strategy and serving as a subject matter expert. Oversee administration of core technology systems for CRM (InterAction) and mass email marketing (Vuture), including supporting applications, enhancements and other systems/data integrations. Manage CRM and Legal Alerts Teams, including production and delivery of email campaigns. Lead how relationship data is leveraged for business development in partnership with broader digital marketing analytics capabilities, as well as provide insights on analytics regarding the effectiveness of e-communications. Coordinate all firm CRM efforts for the U.S. — including utilization, upgrades, and ongoing user adoption. Drive the planning, evaluation and rollout of enhancements to core CRM applications. Serve as a resource to lawyers, practice group leaders, and business development colleagues in designing efficient and effective strategies for their customized needs. Provide thought leadership around e-communication and CRM approaches, trends and technologies. Advise on and implement best practices for CRM as it applies to e-communications and other digital marketing initiatives (such as researching, evaluating, and implementing strategic use of e-communications templates). Fuse effective and efficient technology into the DNA of colleagues, including advisement on best practices for support, training, and rollout of marketing technologies, as well as collaborating with others in pursuit of innovative technology solutions. Maintain awareness of the firm’s top clients, stakeholders and industry/sector groups, and use this knowledge to invest resources toward high-value relationships. Conduct coaching sessions with stakeholders, focusing on using CRM effectively, including how to identify and track BD initiatives as applied to the sales pipeline. Support digital marketing and business development other projects and initiatives as necessary. Should have 5+ years overseeing a CRM system (LexisNexis InterAction strongly preferred; experience with multiple systems ideal) with active involvement in training/support, coordinating user adoption, overseeing data quality, and leading upgrades/QA testing. Should have 3+ years coordinating email marketing campaigns with involvement in creating campaigns within an eMarketing platform. Should have 2+ years supervising at least one direct report. Working in a law firm or professional services environment is preferred. General knowledge of data and systems integrations across marketing technologies (as related to CRM and email marketing) is required. Must be extremely proficient in InterAction database software.

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