Brooks Brothers Inc.
New York City, NY, United States
May 21, 2020
Sep 03, 2020
Founded in 1818 as a gentleman’s furnishings and haberdashery shop, Brooks Brothers is America’s oldest clothier. For over 202 years the brand has defined the standard of dress in America and has evolved into a global lifestyle brand offering complete apparel and accessories collections for men, women and children. Brooks Brothers products are world renowned for innovation, quality, timeless style and exceptional value. As America's oldest clothing retailer, Brooks Brothers has a long history of creating long-term relationships with both our Customers and our Associates. With 250 stores throughout the United States and Canada and more than 650 locations abroad, we continue to grow the brand with a respect for our heritage and a vision for the future.
The diversity of our operations has recently created an opportunity for an Email Marketing Specialist located at our Madison Ave. offices. The Specialist, Email Marketing role will be responsible for the management of ongoing email marketing campaigns from briefing through deployment. This role will oversee email production, working closely with our email service provider (ESP) as well as multiple internal teams to ensure flawless execution of email campaigns and corresponding data analytics. This role also helps to support the execution of the larger email marketing and e-commerce strategy.
Day-to-day management of ESP partnership and workflows
Coordination and delivery of email campaign assets including email briefs, campaign request forms, HTML, link tables, audience request forms, asset tracking and template management
Hands on experience with QA process, testing of email proofs pre-deployment, striving for 100% accuracy within email content and target audience(s)
Coordinate digital collateral of the Loyalty program including creative pieces and data points across multiple departments; manage logic and data flows for dynamic content
Review assets and make recommendations on improving performance metrics
Ownership and execution of triggered mailing campaigns; including planning and set-up of various triggered mailings using either the Visual Template Editor or HTML within BlueCore Platform
Oversee execution of basic end-to-end email tests (A/B, multivariate) for message creative, subject lines, deployment time, audience segmentation, etc.
Assist with email reporting; including preparation of business reviews, competitive analysis/marketing research; present key insights and recommendations, lead meetings and delivery oral and written presentations
Grow the email database by improving on and maximizing the impact of various projects and acquisition modules
Complete customer requests to be added or removed from email lists
Skills & Requirements
3-4 years’ experience in email marketing
E-commerce/online retail experience is a plus
Excellent skills in calendar management, organization and planning
Proficiency in software from a leading Email Service Provider (ESP). Salesforce and BlueCore experience preferred
Proficiency in Microsoft Office, especially Outlook, Excel and PowerPoint
Experience with data analysis, presentation, reporting, and tracking tools (Excel, Pivot Tables, Omniture analytics suite) Ability to not only report but provide recommendations for future improvements is a must
Team player with excellent communication skills; and ability to multi-task in a fast paced environment, switching focus as necessary to accommodate deadlines and priorities
Strong written and oral presentation skills
Additionally, Brooks Brothers offers competitive compensation, excellent benefits and a positive work environment designed around the philosophy of mutual respect and the challenge of contributing to the continued success of our organization. We invite you to submit your resume for immediate consideration.
The Talent Acquisition Team of Brooks Brothers
We are an equal opportunity employer.
We are committed to a healthy and safe workplace for all.
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Brooks Brothers Inc.
Website : http://www.brooksbrothers.com