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Sr. Marketing Manager Retention amp Loyalty Remote - GoToSea.com
Company name
U.S. News & World Report
Experience
5 yrs required
Location
Washington, DC, United States
Industry
Marketing
Posted on
Mar 01, 2023
Profile
GoToSea.com is a new Online Travel Agency (OTA) focused on modernizing the cruise booking experience and backed by U.S. News. We're building best-in-class products and services designed to help travelers find and book trips of a lifetime. We're seeking a motivated performance marketing professional to help GoToSea.com become a go-to cruise booking service.
Your role in helping us shape the future:
As a Sr. Marketing Manager, Retention & Loyalty, you will play a pivotal role developing GoToSea's (gotosea.com) customer base. Through data-supported customer insights, you will develop and execute multi-channel remarketing strategies that drive both new bookings and build lifetime value. As the first marketing hire for GoToSea.com, you'll help us set direction and develop a scalable marketing practice over time.
Are you up to the challenge?
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Database expansion: Help us grow, organize and mine our user databases to develop targeted marketing that drives bookings.
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Email strategy: Use your deep customer empathy to craft compelling newsletters, promotions and 1:1 personalized communications that entice travelers.
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Remarketing: Build and execute ROI-positive retargeting & remarketing campaigns (SEM, display, social & email) to make sure we're top-of-mind when consumers are ready to book.
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Leads & bookings: Coordinate with our Operations Director to sync our marketing messages with our online booking experience. Coordinate with our call center to drive qualified leads & re-bookings via phone, email and chat via multiple channels.
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Campaign management: Monitor and continually optimize all GoToSea marketing campaigns. Create and manage a marketing calendar to leverage the best supplier promotions and marketing co-op opportunities.
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Maximize marketing ROI: Collaborate with existing marketing partners/suppliers, optimize campaigns and proactively seek out new partners to reach customers and drive bookings.
POSITION REQUIREMENTS
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You should definitely have:
What it’s like to work with us:
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Company info
U.S. News & World Report
Location : Woodbridge, VA
Location : Washington, DC
Overview\nBasic Function \u2013 Oversee the execution of marketing programs intended to identify new business opportunities, drive incremental revenue and grow existing airport clients. \n \nWhat we offer\n\n Fantastic opportunit... Location : Herndon, VA
Audi Retail Program Specialist','RET000008','Hybrid','United States-Virginia-Herndon','','!*!Vorsprung durch Technik or, Progress through Technology is our company ethos and is the core belief that drives the development of every ... 
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