Job Details

Sr Public Relations Specialist

Company name
Brookdale Senior Living Inc.

Brentwood, MD

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Full Time

Sr Public Relations Specialist

Sr Public Relations Specialist

111 Westwood Place Suite 200 Brentwood, TN 37027

Job #: SPRSCObreTN6256

Brookdale Senior Living is the nations leading operator of senior housing solutions with over 1,000 communities nationwide. We are a fast growing, publicly traded company, (NYSE: BKD) with a rich 40 year heritage of senior housing expertise. It is our job to provide solutions for the unmet needs of those who seek senior living solutions. We do this in more than 1,000 retirement communities, with a wide range of innovative programs and services. Brookdale has nearly 80,000 associates whose passion, courage and true sense of partnership make Brookdale what it is. More than a company, it is a calling.

Job Summary:

We are seeking an experienced Sr PR Specialist to provide tactical public and media relations guidance and support across the enterprise. Provides proactive external communications outreach execution, as well as 24/7 responsive communications to both routine and sensitive issues and crises, particularly at the community level. Leads community strategy and message development for communicating about issues and crises with residents, families, associates, and media, and serves as spokesperson when appropriate. This person will report directly to our VP Strategic Communications.

Your responsibilities:

* Serves as media liaison and spokesperson in both positive and adverse media situations

* Operates as first communications contact for community support, inside and outside of regular business hours.

* Provides crisis communications counsel to communities and interacts with local media during crisis situations, as appropriate.

* Partners with communities and agency support resources in pitching positive stories.

* Develops or assists in the development of publicity campaigns for the communities and for the company.

* Develops messaging and talking points for media interviews, participates in and monitors interviews done by approved subject matter experts and corporate leaders.

* Contributes content to Brookdales online news media room and microsite.

* Reviews media monitoring results for trends and opportunities and recommends appropriate actions.

* Promotes positive reputation of Brookdale through localized initiatives by identifying, creating content/writing, and positioning positive stories about Brookdale communities and providing media/PR support for the companys initiatives.

Required skills and qualifications:

* Bachelors Degree in Communications, Journalism or other related field required

* Minimum five years of communications, broadcasting, employee engagement, or organizational development experience required.

* Possesses solid writing, editing and proofreading skills for web and print, including working knowledge and application of AP style.

* Ability to synthesize multiple perspectives into clear, concise, engaging messages for diverse audiences

* Excellent relationship-building and interpersonal communication skills. Customer service attitude and commitment to supporting company culture and mission

* Ability to prioritize multiple projects and meet deadlines under pressure

* Ability to respond appropriately to confidential and sensitive issues

* Experience with Cision or other media monitoring platforms preferred

* Experience in video production preferred

Brookdale is the largest senior living solutions company in the country, with 1,000 communities in 46 states serving 110,000 residents around the country. That translates to lots of career opportunities for you! We offer independent living, assisted living, Memory Care, skilled nursing, continuing care retirement, in-house therapy, hospice, home health, and personalized living.

If youre a Brookdale associate, please consider referring someone through the Good People Program!

Brookdale is an EOE-(Equal Opportunity Employer) and drug-free workplace.

Brookdale offers a number of benefits to full-time associates including, but not limited to: medical, dental, vision, disability, life, paid time off, educational reimbursement. All associates, age 21 and older, are eligible to participate in the 401(k) retirement savings plan.

Job Summary

Job Title

Sr Public Relations Specialist

Job Number



Brentwood, TN, 37027

Job Class



Date Created

May 30, 2018


Brentwood, TN, 37027

Where Youll Work

Our corporate office in Brentwood, TN is surrounded by dining and entertainment options. Were conveniently located just off Interstate 65, in the Maryland Farms area. Youll find an assortment of walking trails, parks, workout facilities and shopping centers just minutes away from our office. An onsite bistro allows you to pick up a fresh hot meal (including all-day breakfast items) but youll discover dozens of restaurants nearby. With a vibrant array of honky tonks, restaurants and concert halls, including the famous Ryman Auditorium, Nashville (aka Music City) offers an endless menu of things to do.

Click here to explore Brentwood, TN.

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Company info

Brookdale Senior Living Inc.
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Company Profile
At Brookdale, you can expect us to be a trusted partner by listening and understanding your needs, discussing potential solutions and options, mutually determining the right thing to do and working with you to take action together. Then we customize a solution that puts the life you want within reach. It is our job to provide solutions for the unmet needs of those who seek senior living solutions. We do this in more than 600 retirement communities, and with a wide range of innovative programs and services. Brookdale has nearly 50,000 associates whose passion, courage and true sense of partnership make Brookdale what it is. More than a company, it is a calling.

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