Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
Similar Jobs
Golf Course Maintenance
ClubCorp.
Centreville, VA
Apply Now >
Statistician\/Economist Analyst with Security Clearance
Right Sized Solutions,Inc.
Arlington, VA
Apply Now >
56M Chaplain Assistant
Army National Guard
Laurel, MD
Apply Now >
Music Director\/Organist
Saint Luke Church
McLean, VA
Apply Now >
Associate Director of Worship and Arts
Truro Anglican Church
Fairfax, VA
Apply Now >

Job Details

Digital Content Strategist

Company name
American Speech-Language-Hearing Association

Location
Rockville, MD, United States

Employment Type
Full-Time

Industry
It

Posted on
Apr 27, 2021

Apply for this job






Profile

Description

The purpose of this position is to provide strategic support in the planning, creation, and implementation of content across ASHA’s digital channels (i.e., websites, social media, video, email communications). The incumbent will be responsible for leading the development and maintenance of ASHA’s overall digital content strategy and brand voice across ASHA’s digital channels and provide guidance and training to staff in the development of their digital content. As coached by the Director of Digital Communications, the incumbent will keep websites’ content current, accurate, and findable, as well as suggesting strategies for presentation enhancements.

Responsibilities

  1. Lead the development and maintenance of ASHA’s overall digital content strategy through collaboration with internal stakeholders that is based on member needs, business goals, and best practices.
  2. Identify content needs, develop content strategies, and work closely with UX, design, and production teams to implement.
  3. Work with stakeholders to understand and address their digital content needs and serve as a resource with respect to writing, style, voice, and content structure.
  4. Provide editorial leadership and voice support for ASHA’s enterprise enewsletter and identify content and manage editorial calendar for ASHA.org homepage.
  5. Develop strategic ASHA digital content prioritized by ASHA’s Strategic Pathway, and provide content strategy expertise to associated campaigns working collaboratively with SME’s, marketing, creative media, and other units.
  6. Manage the content lifecycle of other priority ASHA sites—identify content needs, develop content strategies, and plan site updates.
  7. Manage ASHA’s multimedia content—manage video standards, coordinate addition of new content, maintain existing content, and increase viewership.
  8. Keep up-to-date on the latest technologies and best practices in managing digital content, identify potential areas of improvement, and recommend implementation strategies.

Qualifications

Knowledge Typically Acquired Through

  • BA/BS
  • Relevant experience in managing digital content
  • Continuing education or coursework in digital content

Scope and Depth of Technical Skills/Knowledge

  • 2–3 years’ experience developing and managing digital content in a complex publishing environment
  • Advanced understanding of digital content development, information architecture, search engine optimization, web analytics, and accessibility
  • Advanced understanding of content strategy for major digital channels (i.e., websites, social media, video, email communications)
  • Demonstrated excellence in web writing and editing
  • Ability to train and support others in content development
  • Experience with HTML and content management systems is helpful
  • Experience with Microsoft Office applications (Word, PowerPoint, Excel), Adobe Acrobat
  • Experience using Photoshop or other imaging software is helpful
  • Familiarity with principles of page layout and design is helpful
  • Familiarity with principles of usability and user experience design is helpful

Scope and Depth of Non-Technical Skills/Knowledge

  • Strategic thinking
  • Strong interpersonal and communication skills
  • Ability to work independently
  • Ability to handle multiple tasks
  • Attention to detail
  • Project management

Company info

American Speech-Language-Hearing Association
Website : http://www.asha.org

Similar Jobs:
Senior Researcher\Sampling Statistician
Location : Washington, DC
Senior Researcher\Sampling Statistician Job Location US Job ID 11697 Job Location United States Category Research Overview Established in 1946, with headquarters in Crystal City, Va, the American Institutes for Research (AIR) is a...
Crisis Specialist (BSW), ChAMPS
Location : Washington, DC
Description COMPANY OVERVIEW: Catholic Charities is the social ministry outreach of the Archdiocese of Washington. We believe in strengthening the lives of all in need by giving help that empowers and hope that lasts. Catholic Cha...
Pet Groomer
Location : Sterling, VA
Description Job DescriptionWe value your experience and are offering a $2,000 sign on bonus!ABOUT OUR SALONS:Let your creativity shine as an experienced Pet Groomer! In our Grooming Salon, you'll have the opportunity to build pers...
I like the volume of jobs on EmploymentCrossing. The quality of jobs is also good. Plus, they get refreshed very often. Great work!
Roberto D - Seattle, WA
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
EmploymentCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
EmploymentCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2021 EmploymentCrossing - All rights reserved. 169 192