Marketing Technology Assistant

Profile

Marketing Technology Assistant

The candidate will support data management and business development communications efforts within the Marketing Department. Will leverage the firm’s e-mail marketing tool (Vuture) for internal and external communications. Support the reporting of analytics from the website as they relate to social media, website traffic and event ROI. Using the firm’s CRM tool, InterAction, will input, revise and update contact data, handle data-change-management tickets, and be responsible for the quality of the information in the system This position reports to the Marketing Technology Manager, and will also work closely with all personnel in the department. Independently create and manage e-mail marketing campaigns in Vuture. Enter and update contact data in the CRM system. Oversee other staff that may be enlisted to help on occasion. Oversee and format creation of internal communications, such as newsletters, announcements, and training guidelines. Update and help maintain the firm intranet documentation and content. Generate and format reports for active and post-campaign/event follow up. Create/edit report formats as needed for expanded business development efforts. Review and report website analytics as they relate to events, social media and website traffic. Proactively work to update contact data and review new data for accuracy and quality. Enhance the basic information about contacts with activities, notes and additional key pieces of data. Provide troubleshooting and technical support for end users in regard to Marketing technologies. Collect contact information from other sources (attorneys, co-sponsoring Associations) by working closely with Marketing Managers, Coordinators, and Shareholders and their secretaries. Support edits to data changes with relevant tie-ins: Activities (for an e-mail regarding edits); creating Web page links (to a contact’s LinkedIn page or to a contact’s corporate bio) in the CRM system, making it easier to respond to queries regarding data changes (and making it easier to track future employment changes). Bachelor’s degree is preferred. Should have 1-2 years of working with a CRM system and e-mail marketing campaign software preferred, especially with InterAction and Vuture. Solid understanding of Windows desktop applications with emphasis on Excel files and formatting reports for printing is required. Experience with Google Analytics is required. SEMrush (or other SEO tools) experience is preferred.

Additional Information

Requisition Number: MARKE001485

Company info

Vedder Price, P.C.
222 North LaSalle Street
Chicago
Illinois
United States 60601
Website : https://www.vedderprice.com/