Marketing And Business Development Coordinator

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Marketing and Business Development Coordinator - Aerospace & Defense and Education Sectors
The candidate will support the implementation of integrated marketing campaigns to help raise our profile and awareness among our key target audiences and generate opportunities to meet potential clients. Will support client seminars, conferences, webinars, association activities, and other marketing-oriented events and programs, including logistics and development of program materials, day-of support and follow-up, including metrics-driven ROI reporting. Maintained and coordinate updates to marketing collateral, including credentials, brochures, website content, attorney biographies, thought leadership, etc. Responsible for the production, editing, and distribution of client alerts and other client communications using the firm’s distribution tools. Create and update contact distribution lists. Draft email communications and post content to the firm’s website. Track and report on readership metrics. Support in developing digital content promoting lawyer recognition, publications, events, and media mentions, including leveraging content on social media. Assist in managing social media posts and monitoring performance and engagement data (LinkedIn, Twitter, Clearview Social) with regular updates to M&BD stakeholders. Promotion of capabilities across the firm through regular internal newsletters and maintenance of industry sector intranet sites. Coordinate legal directory submissions for ranking organizations/publications. Coordinate pitches with fee earners, including drafting proposals and credentials while ensuring that the firm's best practice methodology is applied. Keep all standard pitch materials up to date and collate and maintain the pitch tracking tool, including on-going reviews and recommendations to improve processes. Support sector working group objectives and targeting plans and work with them to ensure the successful pursuit of the plans. Leverage the firm’s CRM database (InterAction) to track client and prospect engagement and maintain client mailing lists. Deliver market research, client analysis and internal intelligence to support the annual business planning process. Support M&BD and partners on the implementation and creation of M&BD plans and budgets, regularly monitoring and reporting on progress. Process invoices for marketing expenses. Participate in meetings of the industry sectors. Liaise with M&BD colleagues to ensure communication of best practices in areas such as new business pitches, business generation, thought leadership and client communications, and client support. Work to continually refine processes and procedures related to marketing and business development operations. Contribute to maintaining a structured approach for accessing up-to-date M&BD information and knowledge, such as experience and pitches. This includes gathering and maintaining information on practice and sector group experience for inclusion in marketing collateral. Contribute to wider marketing and BD projects as required. All members of the firm are encouraged to participate in our Global Citizenship program. Other duties as assigned.

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