Job Details

Digital Marketing Specialist

Company name
Total System Services, Inc.

Location
Hauppauge, NY

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Profile


Every day, the people of TSYS® and Netspend® improve lives and businesses around the globe through payments. We make it possible for millions of people to move money between buyers and sellers using our payments solutions including credit, debit, prepaid and merchant services.  We are \People-Centered Payments\, and our team has the unique opportunity to help create a world in which payments make people's lives easier and better. This is both a tremendous honor and an important responsibility for those who accept the challenge. If you are looking to make a valuable difference for people everywhere — and for yourself — we may have the right place for you.Summary of This RoleWe are seeking a Digital Marketing Specialist to help acquire new leads and customers through various digital channels like SEO/SEM, Display Marketing, Social Media and content marketing. The ideal candidate will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels.  With the candidates knowledge of web and the digital marketing environment we expect to drive greater brand awareness, increase lead generation, and increase customer engagement. What Part Will You Play?
Plan and execute all digital marketing, including SEO/SEM, social media and display advertising campaigns
Design digital media campaigns aligned with business goals
Work with the creative team to coordinate the creation of digital content (e.g. website, blogs, whitepapers and webinars)
Own end-to-end campaign planning and execution for a variety of paid digital channels, including pay per click, display and display retargeting
Broadcast our web presence to boost brand awareness
Maintain a strong online company voice through our website and social media
Liaise with Marketing, Sales and Product development teams to ensure brand consistency
Monitor ROI and KPIs
Stay up-to-date with digital media developments
Identify key performance insights from campaigns and apply them to ongoing strategy in order to constantly drive optimization in efficiency
Conduct A/B tests on digital channels to identify winning targeting and creative strategies that can be used in future campaigns
Partner with our brand and creative teams to develop creative for digital campaigns and conduct constant measurement and campaign analysis to influence future creative development with an eye towards performance.
Serve as team expert on marketing trends and best practices in digital marketing -- both within industry and more broadly within the digital space
What Are We Looking For in This Role?Minimum Qualifications
Bachelor's Degree
Relevant Experience with Degree in: Digital Marketing as well as Digital Agency Marketing
Typically Minimum 6 Years Relevant Exp
Preferred QualificationsPrefer marketing service or marketing agency experience. Prefer sales force and email automation experience. Prefer payments industry experience.What Are Our Desired Skills and Capabilities?
Proven work experience as a Digital media specialist or Digital marketing manager
Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends)
Excellent analytical and project management skills
An ability to multitask and perform under tight deadlines
Strong verbal and written communication skills
BS degree in Marketing, Digital media or relevant field
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Not Ready to Apply?  Join Our Talent Community!!US Applicants:TSYS is an equal opportunity employer (EOE) committed to employing a diverse workforce and sustaining an inclusive culture. For more information about your rights, click here.Qualified individuals with disabilities may be entitled to reasonable accommodations to assist in their pursuit of employment with TSYS. This includes assistance in completing the job application (online or otherwise) and reasonable accommodations during the hiring process.  For assistance with reasonable accommodations needed to apply for a job, please contact the TSYS Pay and Benefits Center between 8 a.m. and 7 p.m. Eastern Monday-Friday at 1.706.644.8747 or 1.877.644.8747 or email at [Click Here to Email Your Resumé].EOE/Minorities/Females/Vet/DisabilityOutside of US Applicants:TSYS is committed to diversity and equal opportunities for everyone.  We are committed to ensuring that all job applicants and team members are treated equally, without discrimination because of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, age or any other characteristic prohibited by law.  For more information, please refer to our Code of Business Conduct and Ethics, found here.

Company info

Total System Services, Inc.
Website : http://www.tsys.com

Company Profile
The people of TSYS® believe we are part of something bigger. Each and every day, we have the opportunity to touch millions of people and businesses — both a tremendous honor and a huge responsibility. For each of life’s purchases, TSYS is behind the scenes making the process frictionless and safe.

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