Senior CRM Marketing Professional Engagement Marketing

Profile

Description

Consumer Group and Humana Pharmacy Solutions (HPS) are focused on the well-being of our members, and we believe there's a role for us to play as a well-being partner who will empower customers to live a life that's healthy, active, and rewarding. We are looking for a Senior CRM Marketing Professional who can develop communications strategies and campaigns to educate members on ways they can save money and improve their health behaviors.

Responsibilities

The Senior CRM Marketing Professional will work side-by-side with our Pharmacy partners to identify business goals for our outreach, develop innovative strategies to meet those objectives, lead the communications team through flawless execution, and measure success so we can continuously improve our efforts.

As a Senior CRM Marketing Professional you will:

Play a leading role in consulting with business partners and developing communications solutions for our members

Develop communications strategies and implement campaigns for one of the company's top business priorities: encouraging our consumers to make smart healthcare choices

Build strong working relationships with business stakeholders in a matrixed environment

Play a leading role with other team members to achieve the business goals of Humana Pharmacy Solutions and Humana Pharmacy mail order

Identify, analyze and evaluate business opportunities using historical campaign performance, market research and competitive intelligence

Use your problem-solving skills, be organized, show attention to detail and manage multiple high-profile programs. First Year Success Factors

Impact of communications campaigns

Communications strategies acknowledged by others as smart and effective

Recognition among team members as a communications expert who gets results

Development of effective partnerships with internal clients and team members

Required Qualifications

Demonstrated ability to develop strategies and create communications that achieve business goals

Demonstrated ability to meet deadlines of targeted or market-driven projects/campaigns

Clear and concise oral and written communication skills

3-5 years of experience in leading, or managing marketing or communications initiatives (marketing leadership, project management, business strategy, etc.)

Working knowledge of Microsoft Office applications, including Word, Excel and PowerPoint

Bachelor's Degree required

Preferred Qualifications

Excellent planning and organizational skills

Demonstrated leadership ability

Digital Marketing expertise a plus.

Experience working with copywriters, graphic designers, and print/email/phone vendors

Experience working with clients to deliver solutions that meet their needs

Knowledge of healthcare, pharmacy and/or clinical concepts and conditions

Experience in a results-oriented marketing and communications environment

Master's Degree in marketing, communications or related field plus

Location requirements: preferred Louisville, Kentucky. Possible WAH/Remote option available.

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com