The Senior Professional, Group Medicare Marketing Strategy role plans, develops, and executes marketing strategies and campaigns to deepen broker, consultant and plan sponsor awareness of and engagement with Humana and its Group Medicare Advantage products and services, leveraging competitive intelligence. The Senior Professional works on moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.
Responsibilities
This Senior Professional role is responsible for developing and activating marketing strategies that deepen awareness and engagement with Humana products and services among brokers, consultants and plan sponsors. This role will have two, primary areas of focus - supporting the development of strategic marketing plans and developing and activating high-visibility marketing strategies that engage stakeholders - particularly brokers, consultants and plan sponsors - with Humana's products, services and strategies. Primary strategic activities includes: working with marketing leadership to assess the objectives of our business partners and developing accompanying research plans, and overseeing the development of marketing strategies that extend Humana's Group Medicare brand among our key sales stakeholders. Outstanding project management capabilities, solid marketing technical mastery, strategic thinking, strong Microsoft PowerPoint design and presentation skills, and follow through are critical to meet the role's responsibilities. This position requires the ability manage multiple projects from concept to completion, drive strategy and execution, and collaborate with senior-level leaders, market leaders, and across teams of managers, professionals and analysts.
This Senior Professional role will work closely with their leader, Group Medicare Marketing team members, and internal business partners to provide trusted counsel on marketing strategy, target audience development and activation strategies and annual planning.
Responsibilities include, but are not limited to:
Understanding broker/consultant and plan sponsor perceptions and needs, and leading the development of strategic initiatives and tools to fulfill those needs while building the Humana Group Medicare and enterprise brand
Creating compelling and visually-appealing internal and external communications
Owning and driving the competitive intelligence and research strategy for Group Medicare business
Supporting the development of marketing plans based on business partner objectives, including thought leadership
Developing, executing, and managing integrated marketing communication plans across digital marketing channels
Acting as a liaison between internal partners and cross-functional marketing partners to develop and activate marketing plans and strategies in support of business priorities
Ensuring the team budget is appropriately tracked and reported each month
Ensuring marketing tactics are on-brand, consistent in voice and tonality, and optimized for search and user experience across channels including Humana owned, Social, SEM, Display, Email, Mobile, Video, offline, etc.
Creating and managing the planning cycle, deliverables, and annual calendar
Delivering measurement strategies to accompany marketing activities and overseeing to ensure execution; leading and managing effective reporting and related communications to the business
Managing external resources and vendors; collaborating cross-functionally and throughout the organization
Role Essentials
Bachelor's Degree
3-5 years Marketing experience with a demonstrated ability of managing and prioritizing a diverse set of projects
A thorough understanding of business, marketing strategy, digital marketing, and product and content marketing
Strong, demonstrated skills developing successful finalist and other sales presentations
Strong, demonstrated strategic skills and consulting skills
Advanced Microsoft PowerPoint design and presentation skills
Ability to influence, and collaborate in a cross-functional environment
Excellent communication skills, written and verbal; able to communicate at all levels of an organization
The successful candidate will be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. This team player must be flexible, enthusiastic and demonstrate a willingness to learn.
Roles Desirables
Master's Degree of Business Administration
Experience with activating field-based marketing activities such as conferences or other events
Some sales or sales support experience - including the development of value proposition messaging, marketing plans and open enrollment deliverables
Prior marketing experience for a Fortune 500 company, healthcare preferred
Additional Information
Location: Remote, work at home position. Travel for approximately 1-2 conferences per year.
For this job, associates are required to be fully COVID vaccinated, including booster or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.
If progressed to offer, you will be required to:
Provide proof of full vaccination, including booster or commit to testing protocols
*OR *
Provide proof of applicable exemption including any required supporting documentation
Medical, religious, state and remote-only work exemptions are available.
Employer job 
90 Day Old Job 
