TD Ameritrade IP Company, Inc
We’re looking for a media relations professional who is equal parts writer, storyteller, planner, project manager and relationship manager. If you have a knack for taking business objectives and big ideas and making them meaningful and attractive to outside audiences such as journalists, social media influencers and consumers, in a way that cuts through the clutter, we want to hear from you.
This communications specialist is responsible for supporting TD Ameritrade’s media relations strategy supporting the retail, or consumer, side of the business in a way that makes the company stand out as a thought leader and innovator in financial services. The job includes a fair amount of project management, partnering with internal business partners and senior leaders at the company, as well as writing and creating original content. The specialist will primarily be responsible for executing on media relations plans, including crafting and delivering media pitches and coordinating and staffing interviews, as well as supporting the external communications team in developing content for a variety of communication channels, including its corporate web site and social channels.
Reviewing research materials or internal data to identify opportunities to tell the TD Ameritrade story to external audiences
Working with internal subject matter experts to identify internal and secular trends that present unique storytelling opportunities for the company and its client offerings
Provide analytic support for the external communications team, updating dashboards that measure social and traditional media relations results
Develop and successfully communicate story idea pitches to reporters
Coordinate and staff interviews for internal subject matter experts
Writing and developing content for traditional media relations materials, such as press releases, key messages as well as content for digital and social media assets
Assist in the development of editorial research used to generate mediaBack-up support for monitoring and engagement within social media channels
4 Year College Degree in Journalism, English, Communications
Graduate Degree preferred
2-3 years related experience
Demonstrated writing ability in a Corporate Communication setting or journalistic background. Newsroom experience a plus.
Excellent writing skills that go beyond simply connecting words. Must have ability to tailor message to various audiences and channels, and connect readers to a story.
Strong project management skills: manages project plans, milestones, tasks, etc.
Data analysis and interpretation: ability to gather, analyze and draw well-reasoned conclusions based on communications metrics.
Ability to produce and edit video, or provide graphic design support a plus.
Military education or experience may be considered in lieu of civilian requirements listed
TD Ameritrade is an equal opportunity employer. At TD Ameritrade we believe that people matter. We value diversity and believe that it transcends race, national origin, age, marital status, gender identity / expression, sexual orientation, citizenship status, service in the armed forces, disability, thoughts, ideas and perspectives. Our commitment to building an inclusive culture is aimed at attracting and retaining diverse talent, clients and shareholders to the firm. It's a belief that's core to the success of our organization.
TD Ameritrade Jobs
TD Ameritrade IP Company, Inc
Website : https://www.tdameritrade.com
When the Securities and Exchange Commission eliminated the practice of fixed brokerage commissions on May 1, 1975, none of the major brokerage firms at the time thought anyone would ‘break ranks’ and offer discounted commissions. But, a handful of small firms, including First Omaha Securities, Inc., saw a unique opportunity. First Omaha Securities evolved into TD Ameritrade, and for over 35 years has remained a pioneer in an industry that continues to innovate new ways that make Wall Street more accessible to the individual investor. In the 1980s and 1990s, TD Ameritrade pioneered a number of ‘firsts,’ leveraging technology to make investing easier, faster, and more efficient. In 1988, the company was the first to offer touch-tone phone trading. And, in 1995 it acquired K. Aufhauser & Co., which was credited with executing the first online trade in 1994. Following its Initial Public Offering (IPO) in March 1997, the company combined its various brokerage units into one broker dealer, Ameritrade, Inc., and launched its first national advertising campaign, complete with a pricing philosophy that continues today.