Job Details

Americas Customer Incentives Manager

Company name
Autodesk Inc

San Francisco, CA

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Americas Customer Incentives Manager','18WD28113','Americas-United States of America-California-San Francisco','!*!Americas Customer Incentives ManagerLocation: San Francisco, CA- United StatesJob ID: 18WD28113Position OverviewAutodesk is currently hiring a Customer Incentives Marketing Manager in the Core Programs team in Americas Marketing, who is responsible for leading the planning, execution, reporting and optimization of customer incentives and promotional campaigns in collaboration with multiple stakeholders.Three signs that you are the right person:You are driven and motivated by a constant need for achievement and tangible contribution to pipeline and revenue goalsYou’re a modern marketer who is experienced with using a mix of tactics to deliver relevant content to target audiences that drives leadsYou excel at collaborating with colleagues and stakeholders to determine the best way to get things done and can work independently as well as part of a teamResponsibilitiesCAMPAIGN PLANNING AND EXECUTION:Drive marketing planning aligned to sales and industry strategies for specific campaign audiencesDevelop, deploy and optimize marketing campaigns that balance both inbound content marketing and outbound targeted marketingPlan the tactical mix and internal operational flow that maximizes customer acquisition through marketing qualification of leads to Sales Development Representatives (SDRs)Ensure continuous testing, piloting, and optimization of marketing tactics and content through data driven analysisMaintain alignment of marketing campaigns with corporate vision, themes, and brand guidelinesEvaluate, select and manage vendors that contribute to local demand generation programs including agencies, media partners, and social media platformsCOLLABORATION AND INTERFACE:Collaborate with Promotions core team and Campaign Development stakeholders as well as cross-geo Customer Incentives Marketing Managers to facilitate global campaign alignment, efficiency and effectiveness where appropriateConduct briefings for partners and internal stakeholders to ensure awareness and focus to drive leads and revenueWork with Territory SDRs and Manager to determine specific personas and customer profilesInterface with Industry Marketing, Territory Campaign Management, Account Based Marketing, Digital Direct, and Marketing Systems & Services internal stakeholders to ensure all relevant audiences are reachedProactively engage with the direct and indirect sales teams and partners to communicate, coordinate, and optimize the impact of marketing activitiesREPORTING AND ANALYSIS:Maintain accurate and actionable understanding of contact data quality for persona-based audiencesProvide reporting of campaigns including performance and optimization plans for inbound content marketing campaigns and outbound targeted marketingEnsure that each marketing activity is tracked and measuredUse data and dashboards to inform key stakeholders and justify campaign recommendationsEnsure and enable appropriate follow up actions by SDRs with qualified leadsBUDGET AND REVENUE ACCOUNTABILITY:Manage budget and vendor relationships for inbound content marketing and outbound demand generationCoordinate with Industry Marketing, Digital Direct and Account Based Marketing teams to deploy budget and tactics to drive baseline engagement with provided list of targeted accountsEnsure the efficient delivery and execution of plans, and assess effectiveness, efficiency and ROI of resource allocations to inform any adjustmentsMinimum Qualifications5 years demand generation marketing experienceMinimum Bachelor’s degreePreferred QualificationsKnowledge and experience with sales and marketing automation tools such as, Marketo, etc.Estimated 10% travel requiredSoftware company, high tech, and B2B experience preferredAbout AutodeskWith Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It’s disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.','#LI-POST','','','Marketing & Public Relations','Americas Customer Incentives Manager

Company info

Autodesk Inc
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Company Profile
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries—including the last 19 Academy Award winners for Best Visual Effects—use Autodesk software to design, visualize, and simulate their ideas before they're ever built or created. From blockbuster visual effects and buildings that create their own energy to electric cars and the batteries that power them, the work of our 3D software customers is everywhere you look.

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