Job Details

Program and Go-To-Market Manager

Company name
ADT Security Services

Boca Raton, FL

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Reporting to the Vice President of Strategy and Emerging Markets, the ideal candidate will project manage the Go-to-Market priorities of ADT’s Emerging Markets team by partnering with internal and external stakeholders in business units, Marketing and retail to achieve key goals. From high level GTM strategies to tactical plans and support for campaigns, ensure tight alignment across all internal and external cross functional stakeholders and executing teams for project success.Develop broad knowledge of Emerging Markets’ annual project/product plans and strategic goals and performance targets to aid in educating cross-functional partners and coordinating their activity in support.Organize, brief, tack and project manage cross functional teams toward the successful internal or external planning and execution of campaigns to drive GTM objectives. Work with project’s lead Project Managers to identify performance trends and GTM actions required to improve performance.Lead multi-level cross functional teams to execute critical campaign elements or projects ensuring key activities are accomplished while not personally executing each. Areas of focus may include engaging with teams to execute brand and creative development, tactical or media plan development and execution, budget and forecast management, asset production and tracking and post-campaign analysis and continuous optimizationExecute key administrative elements of the process including creating, updating and distributing campaign timelines, roadmaps, planning documentation and briefs, integrated plan documentation, performance scorecards, execution checklists, budget documents, etc.Work with external brand and product partners to coordinate co-branded campaigns, asset exchanges and performance tracking; serve as primary coordinator between ADT teams and external partner teams.Ensuring internal executing teams have access to required personnel or assets from external partners.Support program strategy efforts which may include conducting research, compiling program results, supporting pitch or other business development documentation, creating and maintaining product roadmaps, creating IT project requests, etc.,identifier:1810979,qualifications:RequirementsBachelor Degree in marketing, advertising, communications, or related field5 years’ experience in campaign/brand planning, go-to-market process planning and project management and Marketing.Experience working on a subscription-based brand and/or a technology-focused product brand.Dual experience developing strategic plans while also executing tactical components.Strong project management and analytical experienceExperience leading and managing cross-functionally in matrix-managed organizations and experience guiding advertising agencies and other Marketing vendors.

Company info

ADT Security Services
Website :

Company Profile
ADT is one of today's most trusted and well-known brands in the security industry and currently serves more than six million customers, making us the largest company of our kind in both the U.S. and Canada.

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