Job Details

Digital Media Planning Supervisor

Company name
Zimmerman Advertising

Location
Fort Lauderdale, FL

Apply for this job






42 hit(s)  

Profile

The purpose of this job description is to describe the authority, responsibilities, and duties of a Digital Media Supervisor.

Authority

This position reports directly to Associate Media Director. The Digital Media Supervisor works under general supervision with the AMD providing limited hands-on guidance and leadership. Incumbent uses independent judgment and discretion to accomplish tasks across ongoing digital media initiatives. Digital Media Supervisor will develop solutions to complex problems working with subordinate team members to complete assigned tasks. Plans/schedules/arranges own activities. Has considerable latitude of discretion and judgment within scope of position. Develops solutions to complex problems.

Overall Objective

This position is responsible for leading digital media planning and buying efforts within assigned campaigns. The Digital Media Supervisor effectively interacts with internal and external teams across several advertising disciplines including media, account, creative, billing, and traffic.

Responsibilities

Lead communication with media partners, sales contacts, and agency contacts across multiple offices

Insure planning team has followed all planning procedures and all approvals have been obtained for digital media efforts, such as: Client approval of media estimates

Directing separate traffic team to ensure digital buys are implemented properly for tracking and reporting purposes

Accountable for digital media planning and buying responsibility for assigned campaigns supporting regional event- and model-focused retail initiatives

Develop digital media campaigns, which will involve negotiation, implementation, tracking, and optimization of digital campaign elements including most or all of the following: online display banners and video, site-direct buys, online ad networks/DSPs, behavioral targeting, rich media, mobile, and coordination of budget tracking

Assist AMD’s with overall strategy development gathering research and outlining strategy and tactics necessary to achieve overall campaign goals

Master advanced use of online media campaign/tracking tools including DoubleClick’s MediaVisor/ DART and proprietary agency billing system

Train and educate Media Planners/Buyers within the department providing them with guidance and instruction necessary so they can be a contributing member of the digital media team

Create POVs and evaluation documents, justifying the use of specific strategies and agency partners in accomplishing clients overall marketing goals

Serve as a subject matter expert on assigned campaigns developing materials and presenting them directly to clients

Coordinate with digital account team on creative asset needs/availability and appropriate landing page/linking for individual media placements as set up in MediaVisor/DART

Work with Digital Media Billing team in Fort Lauderdale, making sure vendors are receiving correct payment

Qualifications

4-year undergraduate degree in advertising, marketing, media, digital media, or similar

4 years of digital media planning experience REQUIRED

Experience with tools such as Atlas, Seizmik, DoubleClick, Quantcast, TubeMogul, Prisma or similar

Automotive Tier 2 experience or other regional/co-op digital experience preferred

A self-starter with ability to quickly learn and take on new responsibilities

Eagerness to take ownership of assigned tasks and work with a broader agency team as a digital media expert

Demonstrated presentation and writing skills

Must be computer literate with proficiency with MS Word, MS Excel, MS PowerPoint, and MS Outlook with the ability to learn new computer systems.

Strong verbal and written communication skills with people at all levels of an organization

Proven leadership abilities and managerial experience

Company info

Zimmerman Advertising
Website : http://www.zadv.com

Company Profile
Omnicom is the largest Marketing and Media company in the world which continues to set the performance benchmark for holding companies. Within Omnicom's portfolio are the best of breed agencies that are the envy of the industry. Each agency is provided unmatched resources and global access. Zimmerman, as Omnicom's retail specialist, has built an office infrastructure to support the nature of retail business. We have over 800 budget conscious, retail bleeding, merchandise loving, sofa sleeping, car driving, pizza eating, market activating, comp sales crazy, ROI focused Zimmerman team members in many offices around the country.

Similar Jobs:
Integrated Media Planning Supervisor
location Fort Lauderdale, FL
The purpose of this job description is to describe the authority, responsibilities, and duties of the Integrated Media Supervisor Authority This position reports directly to an Assistant Media Director (AMD) or Group Media Directo...
Account Director
location Fort Lauderdale, FL
Purpose The purpose of this job description is to describe the authority, responsibilities, and duties of the Account Director in the Retail division. Authority The Account Director is selected and placed into the position by Chie...
Jr. Account Executive
location Fort Lauderdale, FL
The purpose of this job description is to describe the authority, responsibilities, and duties of the Junior Account Executive of the Retail Division. Authority The Junior Account Executive is selected and placed into the position...
By using Employment Crossing, I was able to find a job that I was qualified for and a place that I wanted to work at.
Madison Currin - Greenville, NC
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
EmploymentCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
EmploymentCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2018 EmploymentCrossing - All rights reserved. 21