Coordinator CRM - Tommy Hilfiger

Profile

The Coordinator – CRM role will be focused on daily business operations of direct to consumer programs including email, SMS and ad hoc customer programs with a focus on the build and deployment of campaigns. This person will collaborate well with others, have a strong eye for detail, be able to multi-task and prioritize in a fast-paced environment.

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RESPONSIBILITIES: 

• Maintain the direct to consumer marketing calendar to ensure on-time campaign deployment, accuracy and optimization of segmentation files and testing requirements are built and deployed properly
• Responsible for the production of emails in our email marketing platform Salesforce Marketing Cloud
• The email production process includes working with HTML files, developing Salesforce Marketing Cloud collaterals for personalization efforts, pulling in segmentation, sending out email tests, proofing email tests, and obtaining final signoff for each campaign. 
• Work with our contextual marketing tool to setup email personalization, weather tests, dynamic content, live videos, and other features, as the business requires
• Work closely with managers to continuously evolve processes to decrease manual steps through automation and develop frameworks to use consumer data and insights to drive relevant messaging
• Assist in building and maintaining segmentation in current platform, Acquia, learn how to maintain and update universe and journey segmentations and QA final file counts prior to deployment.
• Help collect competitive insights and best practices and make business recommendations to drive sales and user engagement.
• Maintain an overview of weekly KPI, quarterly performance, missing barcodes and report on results and recommendations for further testing and optimizations of creative and processes.
• Oversee the production and reporting for the SMS program.

QUALIFICATIONS

• 2+ years of experience in email marketing; retail industry experience, preferred
• Bachelor’s degree; Marketing or Business, a plus
• Basic knowledge of HTML coding a plus
• Basic knowledge of Photoshop a plus
• Technically Savvy – ability to learn digital programs quickly
• Strong problem solving skills (especially in relation to the use of digital tools and platforms)
• Experience with Microsoft Office
• Strong attention to detail
• Strong communication skills (written and oral)
• Comfortable in a fast paced environment
• Previous Email experience a plus

Company info

PVH Corp
Website : http://www.pvh.com/