Lead Product Marketing Manager, Mobile Hardware Integrated Marketing
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Google’s Mobile Device marketing team oversees everything from mature industry products (think smartphones) to emerging categories (think things the world has never seen before, like Google Glass). Within this team is the Integrated Marketing team whose mission it is to create incredibly creative and engaging communications content that earns consumers’ attention and then converts them to happy users. You will be part of a small and nimble group responsible for driving large-scale, multi-channel, global creative campaigns that include television, digital, video, out-of-home and more. Our day-to-day is spent collaborating with cross functional team members like retail, internal and external agency partners, regional teams, all to ensure a clear communication narrative.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Contribute to large, multi-channel global creative campaigns that define and build the Mobile Hardware portfolio of brands and be able to distill consumer insights into creative actions.
Manage relationships and work streams across key agency partners spanning both creative and media and internal and external.
Ability to translate product features into consumer benefits.
Define creative requirements, and manage the creative development process across a number of different execution formats from brief development through creative conception to launch.
Collaborate with Google regional teams and third-party partners to ensure consistency and product accuracy; work with non-marketing teams like PR, product, legal, business development to ensure alignment of creative requirements with the Mobile Hardware product and business roadmap.
Bachelor's degree or equivalent practical experience.
8 years of experience in advertising or brand marketing, and leading advertising agencies and managing campaigns.
Experience marketing lifestyle brands where the proof is often in the purpose in addition to the product; understanding of brand and creative development, as well as experience managing agency relationships.
Ability to work cross-functionally and across geography
Project management skills, ability to work effectively in teams of varying sizes, and during ambiguous creative processes.
Demonstrated creative instincts.
Passion for both brand building and the intersection of technology and life
Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns.
At Google, we don’t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Website : https://www.google.com/about/company/
Google Inc., a technology company, builds products and provides services to organize the information. The company offers Google Search, which provides information online; Knowledge Graph that allows to search for things, people, or places, as well as builds systems that recognize speech and understand natural language; Google Now, which provides information to users when they need it; and Product Listing Ads that offer product image, price, and merchant information. It also provides AdWords, an auction-based advertising program; AdSense, which enables Websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that offers video, interactive, and other ad formats. In addition, the company offers Android, an open source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ to share things online with people; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, it provides Google Apps, which include Gmail, Calendar, and Google Sites that are built for people to work anywhere, anytime, on any device without loss of security or control; Google Maps Application Programming Interface; and Google Earth Enterprise, a software solution for imagery and data visualization. Additionally, the company offers Google App Engine, a platform as a service offering; Google Cloud Storage; Google BigQuery for real time analytics; Google Cloud SQL for structured query language; and Google Compute Engine, an infrastructure as a service platform. It also offers mobile wireless devices, and related products and services. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.