Regional Marketing Specialist

Profile

Regional Marketing Specialist
Duties: The candidate will be responsible for the infusion of strategic thinking in completing the marketing plans and office budgets in conjunction with the Office Administrator and Office Managing Partner. Work closely with attorneys in assigned offices to connect them in the local business community, as well as act as the liaison to the Business Development Managers and their respective practice groups firmwide. Act in concert with the Senior Manager of Media Relations to ensure the best local media outlets are identified and leveraged. Research and uncover the business community norms for publications, community engagement, sponsorships, events, organizational memberships, etc. Work with the marketing events team on local activities. Collaborate with Communications, Events, marketing technology, and Graphics team members on the coordination of communications, events, and technology projects to ensure superb internal and external client service, smart resource allocation, and adherence to the firm branding and best practices. Provide strategic advice on specific office integration to the firm to the business development and marketing department and other administrative offices. Serve as a primary local resource and guide for business development and marketing activities for assigned offices while integrating the office with the functional experts in the Business development and marketing department. Liaise with Knowledge Management to procure and analyze competitive intelligence, industry research, and corporate information. Assist attorneys in digesting and synthesizing information.

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